Assistant Brand Manager is a position that many candidates are interested in because of its great job opportunities and attractive income, but it comes with many challenges and difficulties in the profession.
To build a solid brand in the market, Assistant Brand Manager plays a very important role. This position directly researches the market, tailoring products/services to drive sales and brand growth. So who is an Assistant Brand Manager? Is it difficult to become an excellent Assistant Brand Manager? What challenges and difficulties does this job encounter? This article of Navigos Search will unravel all questions related to Assistant Brand Manager. Let's discover together now!
1. Who is an Assistant Brand Manager and what is the scope of work of this position?
Assistant Brand Manager (ABM) plays a very important role in brand marketing, promoting products/services of the business and creating a good impression in the public recognition.
In general, an Assistant Brand Manager will perform the following tasks related to corporate branding:
- Support the Brand Manager to define goals and strategies for the corporate brand
- Conduct market research, company's brand
- Analyze business products/services, competitors and market trends
- Support with creative ideas, planning, implementing marketing campaigns
- Coordinate with Sales, Product Development and other departments in meeting customer needs and market demands
- Report on brand awareness and effectiveness of marketing campaigns
Assistant Brand Manager is an assistant supporting with managing business brand
2. Recruitment requirements for an Assistant Brand Manager
Expertise
The position of Assistant Brand Manager needs someone with marketing, branding, and business knowledge. Choosing to study at universities in Marketing, Communication, Business, ... is very necessary for ABM to have a solid professional knowledge base.
Experience
Usually, assistant positions often require the person in charge to have at least 2 - 3 years of experience or more. Specifically, Assistant Brand Manager needs to have experience in planning and implementing Marketing for businesses to maximize support for superiors.
Managing and coordinating skills
In order for a project to achieve high results, an Assistant Brand Manager must know how to coordinate personnel and organize work properly. An ABM needs to motivate employees to complete work quickly and effectively to limit stagnation, slow progress affecting other projects, and discrediting the business brand. You are also the one who gives suggestions, builds a team of employees towards the common goal of the business and inspires and motivates them to work.
Be sensitive and responsive to figures
Each number, customer and market data has its own meaning. A professional Assistant Brand Manager needs to understand all the data and convey the meaning, then come up with the correct ideas and plans to make a brand.
Skills and qualities
In addition to professional knowledge and work experience, an Assistant Brand Manager must continuously practice important skills and qualities such as communication, teamwork, persuasion, logical thinking, problem solving, and tolerance. These are tools to promote and develop an Assistant Brand Manager's expertise in the best way and to help him or her complete all assigned tasks effectively.
A lot of skills are required from an Assistant Brand Manager
3. Promotion path for an Assistant Brand Manager
Any profession has a certain progression path and Assistant Brand Manager is no exception:
Starting from Marketing Intern or Trainee (position for students or inexperienced personnel) then promoted to Marketing Executive position (with limited practical experience and background knowledge).
4. Is the income high?
Assistant Brand Manager receives a well-deserved salary. With a few years of past experience working in the marketing industry, you can successfully apply for the Assistant Brand Manager position with a salary of 10-17 million VND/month.
If you do well in this position, constantly learning and looking for new opportunities, you will have the opportunity to develop into the position of Marketing Manager or Brand Manager - Brand Director with an extremely attractive salary, from 20 to 35 million VND/month.
5. Will difficulties hold an Assistant Brand Manager back?
The pressures that candidates have to encounter as an Assistant Brand Manager are:
- Not quick or flexible to seize the opportunity for brand building
- Lack of coordination experience caused the project to be delayed.
- Without fully grasping market trends, the problem behind the data, it is impossible to make an appropriate decision for the branding strategy.
- Not understanding the marketing aspects, so the strategy is still vague.
- Pressure on results achieved, pressure from the role as a connection between superiors and subordinates.
However, the main difficulties are the opportunity to learn and gain experience to become a professional Assistant Brand Manager. And besides these difficulties, the ABM position also offers a high level of income and great advancement opportunities.
In the process of working, you will learn and practice a lot of experience and valuable skills in business operating, marketing, management skills,... Later, no matter where you work, with any relevant position in the business, you will also reach high achievements. If you do not choose a career path according to the promotion route, you can also start your own business with professional knowledge, experience and valuable skills learned in the profession.
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Career advancement opportunities are great
Confidently apply for the Assistant Brand Manager position and higher positions with Navigos Search
If you are confident enough about your ability and experience to apply for Assistant Brand Manager or higher positions in the profession at Navigos Search, do not hesitate to send your CV to us for the opportunity to become a potential candidate in our database.
When there is suitable recruitment news, the consultants at Navigos Search will actively contact, advise on recruitment requirements, tell you the secret of negotiating attractive salary and bonus,...
View attractive Marketing jobs being posted by Navigos Search right here.
Navigos Search's consulting team are all very professional recruitment experts, deeply understanding the value of human resources and understanding the labor market. With a large working network, our headhunter team will bring a satisfactory working environment to candidates.
Based on a methodical recruitment process, the recruitment specialist will discuss and advise on recruitment requirements, attractive salary and bonus deals for candidates. After the candidate is selected, the specialist will continue to follow up closely to support the candidate when necessary to aim for one purpose - helping candidates "achieve success after getting the dream job".
Navigos Search is the number 1 recruitment company for mid-level and senior-level personnel in Vietnam
The recruitment process of Navigos Search is as follows:
- Step 1 → Search and filter candidates: Specialists search and screen qualified candidates that match the recruitment requirements of the enterprise.
- Step 2 → Face-to-face interview: Our headhunters conduct an interview to assess the candidate's ability as well as listen to the candidate's needs and expectations.
- Step 3 → Support customer interviews: Our headhunters provide a list of potential candidates to clients after thorough evaluation. Navigos Search specialists will accompany customers and candidates to provide additional support during the interview process.
- Step 4 → Support with negotiation and job offer: Navigos Search acts as a connection to help negotiate and advise on salary and benefits. After the candidate receives the invitation letter and confirms the participation, the vacancy will be closed.
- Step 5 → Follow up on recruitment: Follow up with candidates to aim for the motto "achieving success after joining the company".
Besides, with a huge data source available including 375,000+ senior candidates, 85,000+ senior management level candidates and the best recruitment solution, Navigos Search is proud to be the leading "talent hunter" in Vietnam today, and is the first choice of most businesses and corporations when there is a need to recruit mid-level and high-level personnel.
Navigos Search - The most prestigious middle and high-level job search address
If you are looking for a job as an Assistant Brand Manager or want to be informed about positions that match your skills and ambitions, please send your CV to Navigos Search for quick contact and advice when there are any suitable job openings. Especially, if your business is in need of recruiting personnel, please contact Navigos Search to quickly get talent.
Navigos Search always strives to support potential candidates and businesses to reach their dreams through the number 1 professional recruitment service in Vietnam!
Navigos Search - Vietnam's leading middle and high-level talent hunting company