Senior Content Marketing Executive

Job Locations: Ho Chi Minh

Negotiable

177 Views - Expires in 37 day(s)

What We Can Offer

  • Bonus
  • Healthcare plan
  • Annual Leave

Job Description

• Write and develop original, high-quality content for various platforms without supervision.
• Independently manage content creation and strategy across multiple platforms:
o Social Media (Facebook, Instagram, TikTok, LinkedIn, YouTube, Zalo, Viber, etc.): Create and curate engaging content tailored to each platform’s unique audience and format. Ensure consistent brand messaging across all channels, and utilize each platform’s strengths (e.g., short-form videos on TikTok, professional content on LinkedIn, and interactive features on Instagram). Monitor trends, run paid campaigns, and leverage analytics to optimize reach and engagement.
o Company Website: Keep content up-to-date, ensuring consistency with brand guidelines.
o MarsConnect App: Manage in-app content to drive user engagement and interaction.
• Develop and execute content marketing strategies to boost audience engagement and brand visibility.
• Collaborate with other teams (design, product) to ensure content aligns with overall marketing and business goals.
• Analyze performance data and independently adjust content strategies to improve engagement.
• Stay informed about industry trends and best practices to ensure the company remains competitive in the market.

Job Requirements

Must-have:
• Age below 35.
• Fluent in English (or Chinese, if applicable).
• Education: Bachelor's degree in Marketing, Communications, or related field.
• Experience: 2-4 years in content marketing or related roles, experience working in insurance or fintech marketing, understanding customer needs and behaviors in these sectors.
• Proven ability to work independently and take ownership of content projects from conception to execution.
• Proficiency in managing content across social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, Zalo, Viber), websites, apps, and offline events.
• Strong content creation skills, with a focus on producing engaging content for tech-savvy, e-commerce-driven audiences.
• Ability to analyze campaign performance data and adapt strategies to optimize results.
• Excellent organizational skills, with the ability to manage multiple content streams and deadlines simultaneously without supervision.
• Excellent communication and interpersonal skills, with a team-oriented mindset.
• Goal-oriented mindset with a focus on achieving and exceeding targets.
• Ability to work in a fast-paced environment, managing multiple campaigns and deadlines simultaneously.
Nice to have:
• Experience in fintech or tech startups.
• Knowledge of SEO and content marketing strategies.
• Basic graphic design skills (Canva, Adobe Suite) to complement content creation.
• Experience in organizing and managing events, including activations, workshops, and product soft launches.

Job Locations

  • Ho Chi Minh

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