Senior Content Marketing Executive

• Write and develop original, high-quality content for various platforms without supervision.
• Independently manage content creation and strategy across multiple platforms:
o Social Media (Facebook, Instagram, TikTok, LinkedIn, YouTube, Zalo, Viber, etc.): Create and curate engaging content tailored to each platform’s unique audience and format. Ensure consistent brand messaging across all channels, and utilize each platform’s strengths (e.g., short-form videos on TikTok, professional content on LinkedIn, and interactive features on Instagram). Monitor trends, run paid campaigns, and leverage analytics to optimize reach and engagement.
o Company Website: Keep content up-to-date, ensuring consistency with brand guidelines.
o MarsConnect App: Manage in-app content to drive user engagement and interaction.
• Develop and execute content marketing strategies to boost audience engagement and brand visibility.
• Collaborate with other teams (design, product) to ensure content aligns with overall marketing and business goals.
• Analyze performance data and independently adjust content strategies to improve engagement.
• Stay informed about industry trends and best practices to ensure the company remains competitive in the market.