There are many side factors that F&B recruiters do not reveal to their candidates such as great pressure, facing difficult customers,...
There are many fields for you to choose from and develop your career path. Among them, F&B is pursued by many people because it is a "money-making" industry with great job opportunities. But when you entered this industry, did you know the truth behind it? Is it easy to sustain and develop a good career? Explore the information below to know more!
1. Find out what is the F&B industry?
F&B (Food and Beverage) is a business specializing in restaurants, cuisine, beverages,... This is the field that many people choose to start a business because of many attractive opportunities.
The F&B industry is divided into two main forms:
- Independent F&B business unit: Là mô hình hoạt động ở mảng ẩm thực và đồ uống, tiêu biểu nhất là quán ăn, quán cafe, nhà hàng….
- Enterprises owning the F&B division: Business enterprise in many fields, including F&B. The F&B department is responsible for meeting food and beverage needs from business managers. For example, in a hotel, there will be an F&B department that specializes in providing food and beverage needs to customers.
F&B is the food and beverage service industry
2. You must be familiar with the fastidiousness of customers when using the service
XM&A trend - Mergers & Acquisitions (Mergers & Acquisitions - is the activity of gaining control of an enterprise through a merger or acquisition between two or more businesses to own a part/all of that business) provided great growth opportunities for businesses.
However, this is a big challenge for the F&B industry in Vietnam. At this time, service quality becomes a measure of whether a business can win the trust of customers or not. With the merger and acquisition of food services, if the quality is not guaranteed, it will greatly affect the brand image, causing businesses to lose trust from users and customers.
In particular, service is the profession of "making a hundred families". People working in this profession have to face a series of difficulties such as:
- Customers criticize products and services
- Customers feel uncomfortable and unsatisfied with the hotel's explanation of the policy
- Customers claim to return / exchange products, claim compensation
- Customers demand to see the store manager immediately to talk
- Customers request a feature that your product or service does not have
- Customers ask questions, compare prices with other parties
- Sending the wrong product / product to the customer's hand is not as beautiful as the original,...
See more: How does F&B Manager recruiters find candidates?
3. “Noise” from e-commerce activities
The strong boom of e-commerce has caused users and customers to be "interrupted" in identifying and choosing quality products and services. In particular, before the impact of the Covid-19 pandemic, many service businesses had to "ask to stop the game" because they could not overcome the weight of financial accounts.
Facing this challenge, businesses, units and even those in the F&B industry must quickly grasp user trends, build core information, and accurately target the right customers.
Difficulties in employment in this industry
4. The race for quality
How to make sure customers will visit your restaurant, hotel, ... to use food service? Of course, you have to make a difference, stand out to attract them, for customers to remember. Such as the beautiful view of the restaurant, different drinks, unique dishes, great service style, ...).
When the F&B industry develops strongly and is chosen and pursued by many people today, the race for quality is always fierce. If you are slower, you will lose.
5. The supply of F&B is more than the demand
In fact, the number of restaurants, eateries and even food businesses is increasing day by day. This makes the F&B market saturated and unbalanced in terms of supply and demand. So, whether you are an employee or a manager in the F&B industry, more or less you need to be knowledgeable about marketing, come up with effective marketing strategies for the restaurant to attract and increase the number of customers.
6. Customer confidence in the shop's products
In the field of F&B, the most important thing to help businesses develop is the trust of customers and users. Just gaining trust from customers will surely make F&B business more prosperous. So, besides creating quality food and drinks, professional service style, etc., you must know how to convey trust in the store's products/services to customers.
7. Loss of revenue if not strictly managed
With a service business like the F&B industry, employees will directly create products and services. To manage all employees, ensuring they perform their duties well is not an easy thing. There have been many cases of store owners being "overtaken" by employees and cheating, leading to budget and revenue loss.
However, if you are applying for a management position in this industry, rest assured, if you possess solid professional capacity, leadership ability, and prudence, this will certainly not make it difficult for you. Even when you are not there, you can still closely monitor and evaluate employees and business situation of the unit through cameras or management software and applications.
Strictly managing all personnel is not easy
8. Unreliable food supply
Unreliable food sources will reduce the quality of dishes and may even cause businesses, restaurants, and hotels to close. The big difficulty when opening a restaurant is finding a reputable food supplier with a reasonable price. On the other hand, your unit does not always have enough food and beverage items to meet the needs of customers.
Hopefully the above information has helped you have an overview of the F&B industry to prepare yourself mentally and prepare well to conquer employers in this field.
In particular, at the job directory of Navigossearch.com, there are recruitment news in F&B industry and many other attractive middle and high-level positions waiting for you to apply. Visit now to choose the right job with your professional capacity and years of experience.
See the hot jobs in F&B right here.
Or you can also actively submit your perfect CV for a chance to become a potential candidate in our candidate database. When there is suitable recruitment news, Navigos Search's recruitment experts will actively contact, advise on recruitment requirements, reveal how to negotiate attractive salary and bonus, post-employment support... for candidates.
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With many outstanding strengths such as owning a team of professional recruitment experts, a methodical working process, having more than 20 years in the field of recruiting middle and high-level personnel,... Navigos Search is confident to be the best place for middle and high level job seekers across Vietnam. We are proud to have accompanied so many candidates, helping them get quality jobs and conquer their peak career paths.
Please contact Navigos Search whether you are looking for job vacancies in the F&B industry or any other mid- or senior-level position.
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