In fact, most Public Relation Directors are quite young but experienced enough in making and implementing marketing campaigns and branding for businesses. And if you are looking to conquer the job of this position, but are still confused about how to make the application process smoothie, let's keep in mind the following information with Navigos Search.
1. Who is a Public Relation Director?
Public Relation Director - PR Director is the head of a media company, responsible for managing human resources, conceptualizing and implementing public relations strategies for internal or clients. In this position, the PR Director must have extensive relationships with media channels, newspapers, and television stations. In addition, they must be proficient in multimedia skills such as planning, implementing and evaluating campaigns, managing budgets, ...
Public Relation Director is the head of a media company
Currently, communication is an extremely important field to help businesses compete and expand market share. Therefore, the demand for job vacancies in this field is increasing rapidly. And the Public Relation Director is the most powerful role in the industry.
2. Public Relation Director’s responsibility
Communication is an indispensable part for the development, contributing to promoting and affirming the brands of businesses in the market. Accordingly, the responsibility of this position is great, such as:
- Conceptualize, design and implement communication strategies and plans to promote business
- Segment activities, identify target customers
- Develop a communication plan to achieve excellent results and compete with competitors in the market
- Make media proposals for new product launches
- Recruiting, training and managing staff
- Set up the system, set up management policies and procedures for communication activities
- Coordinating and boosting communication activities, promoting products and corporate brands
- Leading in sales targets and ensuring the highest profit for the unit from communication activities
- Understand market trends to come up with creative and unique ideas to stimulate customer needs and help the unit grow strongly
- Report and take full responsibility for communication results to senior management
- Assess the competitiveness of competitors in the market and come up with the optimal solution
- Proposing and advising the leadership on plans for new business strategies, expanding communication and advertising plans,...
Public Relation Director is a multitask position
3. Criteria recruitment of Public Relation Director
As a senior position, recruiting a Public Relation Director will set high requirements including professional qualifications, experience and working skills. Moreover, to sit in this position requires a process of trying to study, working non-stop and constantly absorbing a lot of knowledge and experience.
Specifically, the criteria for the job of a Public Relation Director include:
3.1. Professional qualifications and experience
Public Relation Director must possess high professional qualifications, graduate from a university or higher in majors related to communication, marketing, advertising, journalism, foreign affairs, etc.
Moreover, they must understand and proficiently use communication tools and channels to effectively advertise business activities. You also have the ability to come up with unique and new communication ideas, in accordance with the criteria and operational goals of the business.
In terms of experience, usually, employers require candidates to have at least 5 years of working experience in the field of media, events,...
In addition, foreign languages ability is also one of the very important factors for a Public Relation Director. Because the person in charge of this position often works with partners and customers, especially with international cooperation and investment business.
3.2. Working skill
In addition to qualifications and work experience, this senior position also has skills requirements. Specifically:
- Communication skills are an indispensable factor in the media profession in general and in leadership positions in particular. This skill will help managers work and communicate effectively with customers and sponsors. Moreover, you must make a good presentation to your superiors and convey instructions and guide the staff to work effectively.
- Leadership qualities are also an indispensable skill to help the Public Relation Director manage both the human resources department and the organization, arrange and divide the work well, create trust from the staff, and complete excellently assigned tasks.
- Foresight, have the ability to judge and build marketing strategies.
- The media industry cannot work alone, so the Public Relation Director must be a person who has teamwork skills, links with related departments to handle and carry out the work according to the plan.
- The ability to solve is also a skill required for leadership positions. Working in this field will always have incidents, arising situations are inevitable because of subjective or objective impacts. Therefore, the position of Public Relation Director needs someone who calmly handles the problem, quickly discovers the cause and finds a solution to fit in a timely manner, ensuring to minimize the consequences for the business.
- Work pressure has always been an integral part of leaders. Communication crises will often occur, the workload will increase, ... causing great pressure on the Public Relation Director. Therefore, being able to withstand a large amount of work is one of the important criteria for this position.
The most crucial and important skills for a Public Relation Director
4. The engaged benefits when become a Public Relation Director
Communication is considered as one of the dynamic fields with many attractive opportunities. Therefore, working as a Public Relation Director, you will receive a lot of benefits:
- Dynamic and constantly evolving working environment. Therefore, the opportunity to develop your career, expand your knowledge, improve your qualifications and professional skills in the profession is huge. Currently, the media industry is still developing strongly around the world, especially in the entertainment and art fields, so when you take up this leadership position, you will have a lot of opportunities to work in an international environment.
- The PR Director will regularly meet and work with many customers, partners, investors, media agencies,... This is the opportunity to build social relationships, create favorable conditions, and favorable for future career development.
- The chance to receive all benefits, health protection and vacation policies in accordance with the labor law. In addition, team building activities, company trips and business trips combined with relaxation activities are always attractive benefits for the position of PR director.
- PR director is always a position that attracts many candidates not only because of the good benefits but also because of the attractive salary. The salary of a PR Director is usually quite large, usually ranging from 30-40 million VND/month. However, this number may be higher for qualified candidates with good expertise and long-term experience in this position.
5. Looking for Public Relation Director jobs at Navigos Search
PR Director is always a position that every business needs to recruit and is engaged because of its importance to the business. However, looking for this position becomes difficult for many people because they do not understand how to properly search for a job as a PR director. Difficulty in accessing recruitment sources, inaccurate job search methods and high competition in the labor market are the reasons why you cannot apply for the right job.
To solve those problems, Navigossearch.com website is the place for you to catch up with the trend of information technology before the trend of global integration, bringing a lot of utilities, optimizing costs and efforts when searching for a job. Navigos Search owns a team of consultants with in-depth recruitment knowledge in each field.
Navigos Search - top 1 Vietnam's of middle and high-level talent hunting company
The consulting team here is extremely professional, they are people who deeply understand the value of human resources, understand the industry economy and understand the labor market, always making efforts to support, advise and discuss with candidates about suitable employers. Moreover, with a strict working process, based on the candidate's capacity and experience, Navigos Search specialists will search for the most suitable working environment and position.
Moreover, Navigos Search belongs to Navigos Group which is the owner of the leading recruitment website in Vietnam - VietnamWorks. Possessing a data of 375,000+ senior candidates and 5,000,000+ employers registering for an account is an advantage that helps headhunters support candidates in finding jobs in all industries.
During 20 years of operation in the Vietnamese market, the most valuable asset that Navigos Group as well as Navigos Search has is the largest and most comprehensive candidate database. Known for its culture of quality and people-centered service, Navigos Search has maintained its position as the leading recruitment service provider in Vietnam since its establishment in 2002.
The professional team will help you look for Public Relation Director jobs
If you are looking for a job matching your capacity and experience, or your unit is looking to recruit a mid-level or senior-level position, do not hesitate to contact Navigos. Search. Surely, candidates will quickly have their dream jobs and employers have the best talent!
Navigos Search - Vietnam's leading
middle and high-level talent hunting company