In the current 4.0 era, communications is always a factor that gets the attention of brands. A brand with an impressive communications element will be known to many users. Therefore, the position of head of communications plays a vital role and is always sought after by businesses. So, what do they do? How to recruit the head of communications? Let's refer to this article of Navigos Search for the accurate answer!
1. What is a head of communications ?
The head of communications is the top person of the communications department, responsible for managing and supervising the staff's work in the department. They represent the enterprise's voice to the public and maintain and develop a corporate image under business goals.
The head of communications is the top person of the communications department
2. Duties and responsibilities
As a distinct position, the head of communications is considered a mixture of business and creativity. Not only do they not only work with superiors and other departments but also interact with customers to ensure that all messages are always accurate and spread. They must also assure the business's image is always best expressed to boost revenue and effectively achieve growth goals.
Specifically, the person in charge of the head of communications position have the following critical duties:
- Recruit public relations staff, manage and monitor the performance of the department
- Build and develop the business brand
- Develop relationships in the communications effectively
- Manage the budget and communications content of the business
- Research industry trends to propose a reasonable communications strategy
- Handle crises and assess communications effectiveness
- Report communications campaign results to superiors
3. Head of communications recruitment requirements
The workload that this position takes on is relatively heavy. To successfully find a job as a head of communications and do well in the role, candidates need to meet the following requirements:
Qualifications and experience
Most head of communications recruitment companies require candidates to have a university degree or higher in Communications, Journalism, or Marketing and have at least three years of working experience in an equivalent position. Qualifications and experience are the solid foundation for the head of communications to confidently enter the profession.
Thorough specialized knowledge
A manager always has to bring the latest in the industry, so it's crucial to update media trends. The manager cannot use the obsolete knowledge to apply to the current plan as this affects the effectiveness of communications. Therefore, it's necessary to have thorough specialized knowledge which is always up-to-date and accurate.
Head of communications recruiters always look for highly qualified candidates
Foreign language skills
To implement communications campaigns effectively, foreign language skills, especially English, are essential. As the economy is increasingly invested by foreign partners, good foreign language skills will help heads of communications exchange jobs more smoothly. In addition, they can handily look up, read, and refer to relevant documents to update the world's latest communications trends.
Creative thinking
Creativity is essential to build novel and highly effective campaigns in this industry. Only with creative thinking can the message of the enterprise stand out from the competition and attract attention for the business brand. Therefore, they must carefully study the market and customer trends to build creativity appropriately.
Soft skills
Soft skills are also factors that make the head of communications an excellent manager. Candidates should focus on training the following soft skills:
- Good communication skills: The duty of this position is to manage internal and external communications of the unit. Thus, the head of communications often meets and exchanges work with many different objects. Excellent communication skills will help them convey information precisely and clearly and connect listeners well, attracting the target objects and achieving work efficiency.
- Flexible management: A communication campaign includes many different tasks. Thus, the manager must know how to organize and divide tasks appropriately to optimize resources and make the work flow smooth.
- Ability to handle crises: Communications work is incredibly complex, and it is difficult to avoid unexpected situations and crises. At this time, the head of the department must quickly find an effective solution to avoid affecting the image and reputation of the business.
- Acumen: The field of communications is always fast with extensive coverage. They must know what is the optimal time to send out media messages, and when is the best time to interact on social networks and promote campaigns. Therefore, managers need to manage their time well and have their ears on the ground so as not to miss any opportunities.
4. Attractive benefits
The current average salary of the head of communications is 15-25 million VND per month. This number will vary depending on the candidate's capacity, experience, and working unit. Besides, there are many other benefits, including:
- Dynamic and creative working environment
- Support in training to upgrade knowledge and skills in the process of working
- Long-term and stable job, social insurance, and other benefits according to labor law
- Full benefits for holidays, New Year, annual leave, domestic and foreign travel
Applicants should also study further for a Master's degree to enhance their knowledge and understanding in this field. Having a Master's degree also helps them increase their chances of getting hired and receive a higher income. When they have a high capacity, extensive experience, and progressive spirit, they can be fully promoted to the position of a senior leader of Public Relations Director.
5. Find an excellent head of communications at Navigos Search
Navigos Search is currently considered Vietnam's leading headhunter company. Navigos Search is a part of Navigos Group -the number 1 recruitment website in Vietnam - Vietnamworks. With a massive data volume of 375,000+ senior candidates, 85,000+ senior management candidates, and 5,000,000+ recruiter accounts, our headhunters have helped businesses recruit heads of communications or any other profession.
Navigos Search's recruitment solution is quick recruitment with the largest database of candidates and leading consultants who deeply understand the recruitment needs of each industry.
Our consultants are recruitment experts who are knowledgeable about the labor market and fields and have professional skills. Based on a methodical working process, our experts will accurately grasp the business's recruitment requirements to search, interview, and advise you on the most suitable candidate.
Navigos Search - Vietnam's leading middle and high-level talent hunting company
During 20 years of operation in the Vietnamese market, Navigos Search has proudly accompanied hundreds of thousands of businesses and multinational corporations in getting the best quality personnel. Known for our top-notch quality and people-centered orientation, we have maintained our position as a leading recruitment service provider in Vietnam since our establishment in 2002.
Most importantly, if your unit needs to recruit heads of communications or any other middle or high-level position, do not hesitate to contact us to quickly get potential candidates. We always listen, are willing to serve, and accompany your businesses and candidates during the process of "success after joining".
Navigos Search - Vietnam's leading
middle and high-level talent hunting company