What is digital marketing, digital marketing trends, the current state of digital marketing in Vietnam

In the digital era, Digital Marketing will be a money-making career

Table Of Contents

 

 

When digital technology develops and digital marketing is applied on a large scale, Digital Marketing is considered a very potential profession.

Before the encroachment of digital technology, there are not only challenges but also many attractive job opportunities open to employees. Prominent among them is Digital Marketing profession. So what are the current trends in Digital Marketing? What position can you take in this profession? Navigos Search will answer clearly through the information below.

1. What is Digital Marketing?

Digital Marketing (Digital Marketing) is a form of communication and advertising with the aim of increasing brand awareness to customers and markets through the internet, media, text media, .. .

The scope of operation of this form is very wide. Digital Marketing helps promote customer trust, the process of building, developing and promoting products and services of businesses becomes much faster and more effective. From a business perspective, sales and profits are the core goals, and for marketers, customer data is the most valuable asset.


Digital Marketing is also known as digital marketing


2. Key ingredients in the field of Digital Marketing

What does Digital Marketing include? Currently, Digital Marketing is divided into 2 main groups of forms: online marketing and offline marketing. Follow the table below to better understand these two forms of Digital Marketing:

STT

Form

Characteristic

I

Online Marketing

1

Website Marketing

Website is a representation of a brand, product or service of a business or unit in the Internet environment. Website marketing is a strategy to promote and attract users to visit the website.

2

SEO

The process of optimizing the website, helping to increase the website's ranking on search engines (usually google). Some SEO approaches to generate website traffic are: On-page SEO, Off-page SEO, Technical SEO.

3

Pay-per-click ( PPC ) - Pay-per-click advertising

Provide the ability to reach users to the website through paid advertising. PPC channels that can be used are paid advertising on Facebook, Youtube, Twitter, LinkedIn,... 

4

Content Marketing 

Is all content in Digital Marketing to create brand awareness, increase traffic, generate more leads. Channels that contribute to Content Marketing strategy include: blog posts, Ebooks and Whitepapers: Ebooks, Infographics, Podcasts.

5

Email Marketing 

Help communicate with customers who are interested in the brand, products and services of the unit. The types of emails that can be sent in email marketing campaigns are newsletter subscription blogs, welcome customers, customer gratitude on special occasions,...

6

Social Marketing 

A form of social media marketing to reach users via social networks with content campaigns, PPC to ensure followers, impressions, shares,...

7

Affiliate Marketing

It is a form of other people promoting products and services of suppliers through online promotion channels (blogs, fanpages, groups) of partners to make money.

8

Inbound Marketing 

Refers to the marketing method to attract and satisfy customers at every stage of buying products and using buyers' services.

9

Mobile Marketing 

The form of reaching customers through mobile application stores such as Google Play, App Store, Amazon Marketplace, ...

10

Video Marketing

Use content in the form of videos on Digital Marketing channels such as videos like Youtube, Tiktok, etc. to reach customers and users.

II.

Offline marketing

1

TV Marketing

Suitable for long-term, large-budget campaigns and essential products, products that brands want users to remember quickly.

2

SMS Marketing - Marketing to send messages

A potential contact group but not the strongest Digital Marketing channel.

3

Radio Marketing - Marketing on radio waves

Digital Marketing channel is suitable for local businesses, small communities affected by current Social. Popular types of Radio Marketing such as direct advertising on the radio, program sponsorship, ...

4

Billboard Marketing

The form of marketing through billboards in public places.

3. Current status of Digital Marketing in Vietnam

Previously, Digital Marketing activities were mainly based on popular online channels such as SEO, Social media, Email, etc. to come up with an implementation plan. Currently, before the explosion of technology and digital marketing activities, it has brought a difference from analyzing and tracking customer behavior and needs to marketing users for products and services of the company. company.

Vietnam's economy has been skyrocketing in recent years thanks to Digital Marketing. Digital Marketing has gradually become an important strategic part of the entire operation of the business. In which, Facebook, Google Ads, YouTube and KOLs are channels that are expected to bring good effects and receive great investment from companies. 

In the future, marketing communications will create a comprehensive transformation in businesses by integrating and synchronizing digital platforms into operations, optimizing data management, e-commerce and experience. users on a multi-channel system. Therefore, digital marketing transformation is the door that opens up opportunities for companies to professionalize their operating systems and promote business.

To maintain the development requires continuous improvement and renewal of the system. 

By keeping up to date with the latest Digital Marketing trends and boldly taking bold steps, a unique strategy will help your brand stay at the forefront of the digital era.

3. Great opportunity for those pursuing the field of Digital Marketing

In the era of Industry 4.0, the Digital Marketing industry is constantly changing with digital platforms that are applied the latest technology. Therefore, this field is very sought after, opening up great career opportunities for candidates who are well-trained in Digital Marketing.

Candidates can completely find job opportunities in many different fields and positions such as marketing, public relations , copywriter, online marketing, brand management, customer relations, event management, consulting. advertising,... If you are confident in your professional competence, boldly apply for the positions of manager, head of department, director of Digital Marketing, ... with extremely attractive salary.

Don't miss: Building a career development path Digital Marketing


Career prospects are very attractive

If you are interested in Digital Marketing job vacancies, immediately visit the job directory of Navigossearch.com website to choose a position that is suitable for your capacity, experience and apply quickly. 

Hot: Check out Digital Marketing and Marketing jobs right here

Established in 2002, Navigos Search is leading the market in the field of recruiting mid-level and senior-level personnel today. We fully understand what candidates want most in their career journey

Every day, Navigossearch.com continuously updates mid-level and high-level recruitment news of leading enterprises. You can also actively submit your CV for a chance to become a potential candidate in Navigos Search's candidate database. When there is a suitable job position, Navigos Search will actively contact, invite you to apply and support you throughout the application process:

  • Get answers to your questions, get job advice from leading recruitment experts in the fields
  • Understand the labor market and be supported to apply to leading enterprises and corporations
  • Navigos Search acts as a bridge to negotiate attractive salaries, bonuses and benefits for candidates 
  • After the candidate is selected, the recruitment specialist continues to monitor and support closely to help the candidate achieve "success after joining".

Navigos Search's consulting team are recruitment experts who are knowledgeable about the industry, understand the labor market and always accurately grasp the recruitment requirements for each industry. With a very methodical recruitment process , Navigos Search has helped tens of thousands of candidates find the right dream job position, develop themselves and succeed on their career path.

 

With more than 20 years of experience in recruiting middle and high-level personnel, we are proud to bring millions of quality job opportunities at large enterprises and multinational corporations across Vietnam for job-seekers.

Most importantly, if you are contemplating finding a job as an IT specialist or another position that matches your qualifications and experience, or your business needs to recruit personnel, do not hesitate to contact us to get top-notch services!

Navigos Search - Vietnam's leading

middle and high-level talent hunting company


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