In addition to qualifications and experience, a public relations specialist cannot lack important skills to achieve success in the profession.
Without customers, surely a product or service of a business will not have a chance to survive. That proves the importance of customers to a business and public relations specialist is an indispensable position. So, how to recruit a talented public relations specialist for your company? What are the criteria in recruiting a public relations specialist? Refer to the following article from Navigos Search to find out the answer.
1. Where do public relations specialists work?
People working in public relations field have many different career options:
Agencies
In Vietnam today, the form of outsourcing agencies to carry out PR campaigns is quite popular. In the agency, a public relations specialist will work, and provide PR consulting services as well as practical action plans to clients when there are demands.
They can support the company to do work such as organizing press conferences, fairs, exhibitions, implementing plans, campaigns, ... to help partners build brand image with the public. The position of public relations specialist in the Agency needs people with professional capacity and creativity as well as good problem solving skills for clients.
A public relations specialist has many options for work locationEnterprises
As a public relations specialist in a business, you are responsible for ensuring the image of the company in public and with partners. When there are crises from internal departments or external crises that affect the image of the business, the public relations specialist will need to take action to end the problem.
At the same time, you need to maintain and ensure good internal business relationships and partnerships. Businesses often require candidates to have the ability to observe, judge and handle problems. That way, a public relations specialist can anticipate changes, predict the trend of problems and easily solve all situations in the process of organizing work.
Social organizations
Agencies, organizations, schools, hospitals, etc. also need a public relations specialist position. They are in charge of communication between media and stakeholders, create good relationships, and build a positive image for the organization. Candidates need to have rich social knowledge to provide strategic advice and create effective methods of operating both in business and other community organizations.
Personal PR specialist
Personal PR specialists are often image managers for celebrities, people with high positions and influence in society. They will manage and build a positive image as well as handle rumors or scandals that happen. This job is the expertise of those who have a good grasp of public opinion, be up to date with the trend to support the celebrity to maintain his or her popularity and influence in public.
2. What are the criteria to recruit a good public relations specialist?
Each unit will have different recruitment requirements for public relations specialists. However, to find professional candidates in this field, employers should focus on the following skills:
Skillful communication
Communication is one of the most important skills for any public relations specialist. Candidates need to speak confidently in front of a crowd, be decisive when negotiating, be flexible when communicating the projects with colleagues and superiors, and be proficient with persuasive writing. Based on this ability, a public relations specialist will easily build trust in relationships with partners and customers.
Communication is the most important skillProper research
In order to communicate confidently and accurately, they need to research the issue thoroughly before talking about it. A public relations specialist must keep up with current volatile market trends, capture information and customers' needs. You also need to be up to date with the new markets and know what's going on in order to deliver expected job performance.
Creativity and writing skills
Working in this field, a public relations specialist has a lot of opportunities to express creativity, such as in writing, advertising, business or personal branding and to approach new partners. New ideas and various perspectives will help the public relations specialist constantly innovate to achieve more success.
Foreign language skill
It seems that good foreign language proficiency is increasingly important and indispensable for almost any profession. The international integration has brought open opportunities for this industry. Professionals will be tested at foreign-invested enterprises, directly working with international customers and partners, etc. Therefore, the more foreign languages you can speak, the more opportunities will open up for you as a public relations specialist.
Patience and Problem-solving skill
No product or service is 100% perfect. Therefore, complaints and questions from customers or from superiors are unavoidable. In these situations, a public relations specialist needs to be calm to find the most appropriate way to solve the problem, avoiding affecting the customer and the image of the organization you are working at.
Candidates need to possess many important skills in the profession3. Current job opportunities
Currently, in the domestic market, there are many advertising and media companies, so the demand for public relations specialists will definitely increase. However, businesses and organizations still face many difficulties in recruiting and building a professional public relations team. This will be a great opportunity for those who are determined to pursue this profession.
After taking the position of public relations specialist for an amount of time, candidates can completely switch to other similar jobs such as event organizer, customer relations specialist, internal communications strategist, business communications strategist, PR research and teaching, content creator,... Career prospects are very large and open to those who have the ability, passion and always put in efforts.
4. Where to find good public relations specialist candidates?
Recruiting personnel through a reputable headhunter company is the choice of most companies and businesses today. In particular, Navigos Search is the leading prestigious and effective headhunter company in Vietnam with more than 20 years of experience in the profession.
Navigos Search - The No. 1 middle and high-level "talent hunting" company in Vietnam
The biggest advantage of Navigos Search is owning a huge data of 375,000+ senior candidates, 85,000+ senior managerial level candidates for headhunters to assist your business in recruiting personnel in all fields and industries..
In addition, with a team of experienced consultants, deeply knowledgeable in each core industry and a strict working process to ensure the best quality recruitment information. All these have helped Navigos Search reach new heights in customer service quality, leading in the field of recruiting mid- and senior-level personnel in Vietnam.
Navigos Search's recruitment solutions are as follows:
- Talent recruitment: Navigos Search's dedicated team of consultants will always stand by businesses from the time recruitment needs arise until the time of successfully recruiting candidates.
- High-level recruitment: Navigos Search will provide a specialized recruitment team to cooperate with businesses in the recruitment process of high-level personnel, ensuring the selection of candidates with the best quality in a certain time.
- Outsourcing the recruitment service: Outsourcing the recruitment service ensures faster recruitment processes, better results, and more superior candidate quality which helps improve business efficiency when you hire the right people for the right job. We offer a dedicated team of recruitment specialists for your business.
- Japan Desks: All consultants have extensive knowledge and experience in the field of recruitment in the Japanese market, and we also have native Japanese consultants to assist you with your recruitment strategy.
Navigos Search's consulting team is professional
Right now, if your business is in need of recruiting a public relations specialist or looking for any other position, contact Navigos Search to quickly get potential candidates and the best fit for your company!
Navigos Search - Vietnam's leading middle and high-level talent hunting company