How do businesses find Key Account Manager candidates?

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Is the professional capacity and work experience sufficient to help the candidate successfully conquer the Key Account Manager recruiters?

In Agencies and FDI companies, the Account department plays a crucial role in finding primary clients, maintaining their satisfaction, and closing orders to grow the company's revenue, with Key Account Manager being an indispensable position. The question, then, is what is a Key Account Manager? And what are the requirements for the candidate to get this job? Let's find the answer to these questions through the information below with Navigos Search.

1. Overview of the Key Account Manager

Key Account Manager is the person who manages VIP clients of the business. This position specializes in handling important and potential clients who are always sought after by businesses.

Therefore, a Key Account Manager is considered the one who "makes money to feed the business" because they always rake in huge revenue. The duties and responsibilities of the Key Account Manager are specified as follows:

  • Find, build, and maintain relationships with clients
  • Receive information and necessary documents from clients and assign work to relevant departments to formulate, analyze, and propound ideas and content.
  • Prepare contracts and provide clients with KPIs during project implementation
  • Keep in touch with clients before, during, and after the project 
  • Monitor and evaluate project results in each phase
  • Supervise and collect debts from clients in charge
  • Manage the team and be responsible for KPIs for the whole team

Duties and responsibilities of a Key Account Manager

2. What does the Key Account Manager gain from the job?

Key Account Manager is the most critical position in businesses, agencies, B2B companies, and FDI companies. Therefore, the salary range of this position is relatively high, from VND 10 to 35 million, depending on the capacity, work experience, and the size of the organization. Besides, there are additional commissions, bonuses, and many other benefits as prescribed.

After working well for 4-5 years, Key Account Managers will have the opportunity to become Account Directors. This position shouldered many important responsibilities, namely building relationships with major partners and providing direction on client strategy, problem-solving, and junior management with an income of over VND 40 million/month. However, reaching this senior leadership position requires Key Account Managers to go through an arduous journey of hard work and unremitting efforts.

3. Qualities to become a Key Account Manager sought after by recruiters

A talented Key Account Manager will features following factors:

Thorough professional knowledge

One of the primary goals of the Key Account Manager is to nurture a lasting relationship between a business and high-potential clients. Therefore, the Key Account Manager must have deep expertise in the fields of both parties to identify the service and the best opportunity for growth and client satisfaction.

When understanding the customer's strategy, market, budget, and goals, the Key Account Manager will be able to make suggestions and offer feasible solutions for both clients and their businesses.

Proficiency in foreign languages

Proficiency in foreign languages, especially English, is considered a must for Key Account Manager positions at FDI companies and organizations as most of the clients, partners, bosses, and colleagues are foreigners. With excellent foreign language skills, they will handily communicate, work, and negotiate smoothly with the parties.

Good foreign language skills will help Key Account Managers work smoothly

The ability to stay on top of trends and good creativity

Most clients do not like to use old ideas on a new campaign, so creativity and trend-catching are incredibly crucial for the Key Account Manager. They must take the time to research and survey clients, industries, target audiences, and messages conveyed to provide clients with new and unique ideas and help them achieve their ultimate goals.

The world of Marketing constantly changes, and the Key Account Manager will become a "dinosaur" if they don't learn and improve every day. In particular, this field has strict rules of elimination, so the Key Account Manager must know how to orientate their Agencies well and enhance career development opportunities.

Foresight

A great Key Account Manager will have the big picture to the small details of the problem to know what is necessary for the job, what the unit's strengths are, what the industry's market situation is, and what the moves of competitors are. Once they understand all these issues, they will be creative and convey the message precisely to the clients and handle problems effectively.

Excellent problem-solving skills

The client group that the Key Account Manager is in charge of will have numerous problems arising. To work well with clients, Key Account Managers must understand them and offer a feasible solution to solve the problem without affecting the client or their company.

Excellent problem-solving skills

Other skills

In addition to the above factors, applicants for the Key Account Manager position must also practice skills such as communication, negotiation, work coordination, the ability to work well under pressure, patience, and bravery. Great professional competence with these skills will help Key Account Managers become professional ones sought after by all businesses.

4. The secret to recruiting an excellent Key Account Manager

Key Account Manager plays a critical role in companies and businesses. In other words, the candidate applying for this position must fully meet the strict skills requirements; master specialized knowledge; feature foreign language skills, and have the ability to analyze problems. Therefore, finding potential candidates for the position of Key Account Manager is a troublesome issue for many FDI companies, B2B, and enterprises.

Advice for organizations and businesses is to use headhunting services to quickly get the most perfect candidate for this position.

Businesses can search for outstanding candidates for the position of Key Account Manager when using Navigos Search's services. We feature a team of consultants who are experienced recruitment experts in many fields.

Navigos Search - Vietnam's leading middle and high-level talent hunting company

Based on an effective and professional recruitment process, our experts will accurately grasp the business's recruitment requirements to search, propose and provide you with the most suitable and qualified candidates.

In addition, with 375,000+ senior candidates, 85,000+ senior management candidates, and search results always retained, we are willing to meet the recruitment needs of middle and high-level personnel for all enterprises. With outstanding strengths, your businesses will have a higher chance of finding talents.

Don't hesitate to contact us if your business is looking to recruit Key Account Manager or any other middle or senior-level position. We always strive to maintain our position as Vietnam's leading talent-hunting service provider!

Navigos Search - Vietnam's leading middle and high-level talent hunting company


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