Job Description
Develop and refine the D2C strategy in harmony with the overall strategy of the company. Articulate how both premium and volume models will be marketed and sold online
Plan and manage of marketing strategies, and delegate tasks that achieve strategic goals
Manage MKT online budget
Manage stock and fulfillment, establishing efficient D2C-oriented PSI (product-sales-inventory) management processes.
Lead and manage campaigns from ideation to execution, driving consumer visits, membership registrations, and purchase conversions.
Increase Consumer Life Value (CLV) and effectively operate the membership program to drive long-term customer loyalty.
Identifying customer pain points, opportunity analysis, result analysis, and suggesting actionable solutions.
Closely work with the HQ, Regional HQ, Product Directors (PDs), Product Managers (PMs) and Marketing team to articulate and timely implement online sales plans.
Job Requirements
Qualifications:
Bachelor or upper degree in Business, Marketing, Data Science or a related field.
Open mind , proactive, result-oriented, detail-oriented
High spirit of ownership and leadership
Proficiency with data analysis, forecasting and budgeting
Experience:
From 5 years of experience in product/brand/category management, marketing, operations, or an analytical function in the retail industry, specifically in consumer electronics products.
Working experiences in Online brand shop sales
Skills:
Good English skill
Good communication skills and be able to communicate across multiple levels, build good relationship with others
Well-organized and able to meet deadlines
Planning skill & time management skill
Familiar with advertising tools like Google GA.
Proven problem-solving, presentation skills, ability to dig through data
General understanding of UX (User Experience).
Intermediate to advanced Microsoft Office skills (Word, Excel, PowerPoint and Outlook)