With the rapid development of digital technology, many businesses have focused on branding & brand development. That is also the reason why brand marketing jobs are getting hotter and hotter everyday.
What is brand marketing? What role does brand marketing play in expanding the customer data and positioning the business brand? What elements does a professional brand marketing specialist need to be successful? Find out the answer through this article with Navigos Search.
1. Responsibilities of a brand marketing specialist
Brand Manager is in charge of corporate branding, including formulating strategy, implementing marketing activities to enhance brand image in the eyes of customers and the market.
Depending on the scale, the size as well as the business model of each organization, the scope of work of a brand marketing specialist will be different. At the present time, Brand Marketing is usually divided into 2 levels which are:
Brand Marketing Specialist
The position of brand marketing specialist will focus on implementing tools related to brand development and internal communication such as:
- Synthesize, research and analyze data on competitors, markets, target customers,... to propose brand development plans to superiors.
- Follow up, report brand strategy budget by month, quarter and by year
- Build specific items for the brand identity such as logo, slogan, image, color, representative, etc. for new products and services.
- Manage communication channels of business products and services such as Tiktok, Instagram, Youtube, Fanpage, etc.
- Contact and work with the media to carry out Brand Marketing activities in accordance with the plan approved by the superior,...
Brand Manager is a person in charge of brand management
Brand Marketing Manager
This position must focus on the corporate brand long term development and managing the junior team, specifically as follows:
- Communicate and report directly on plans and results related to the brand with the Brand Director and major partners as well as customers of the enterprise.
- Plan long-term business brand development goals and orientations.
- Carry out research on competitors, market to conduct detailed planning, report to superiors, implement the plan.
- Ensure that the progress of brand development activities between departments, partners and customers is always in accordance with the business set plan.
- Manage budget for brand activities.
- Recruit, manage and train brand marketing human resources.
2. Future needs of Marketing personnel
When the market economy is open, the competition for products and services is extremely fierce. Most companies and businesses need professional marketing personnel to attract customers.
Employers are always looking for good marketing specialists to enhance their competitive advantage over competitors in the same industry. Surely in the future, marketing will be a potential industry, bringing high income sources. Therefore, the development opportunities of this industry are highly open.
According to the Center of Forecasting Manpower Needs and Labor Market Information HCMC – FALMI), by 2025, the Marketing industry needs 21,600 workers or more each year. For every business, the marketing department plays an important and indispensable role in the company development. The growth of some big brands as they are today is thanks to the efficiency of the marketing department.
In the current 4.0 era, the marketing industry is a common trend for all types of businesses, manufacturing products, services,... The marketing field is also divided into many different sub-fields, so job opportunities for candidates are also very diverse. It is not an exaggeration to say that marketing is a fertile job market for candidates.
From this information, we see that the demand for human resources in the Marketing industry at the present time and in the future is very large. Marketing will be a popular profession because the demand for personnel is very large.
3. What is the recruitment criteria for a brand marketing specialist?
Brand Marketing recruiters often require candidates to be properly trained at a University with a major in Marketing or other related majors. Brand marketing jobs also require candidates to have at least 2 years of experience in a similar position and possessing many important skills such as:
Ability to analyze competitors
The first duty of a brand marketing specialist is to review all data and information related to brand management activities of competitors in the market, which are direct competitors, indirect competitors and subconscious competitors.
- Direct competitors are companies with similar products to the company's products/services. For example, Vinamilk, Vitadairy, TH True Milk will compete with product lines in the dairy industry.
- Indirect competitors are companies that have a different product but can solve the problem of the target customer in your business. For example, Coca Cola is a bottled carbonated beverage product line, but there are still many other product lines that solve that problem of users such as Highland Coffee, Coffee House, etc.
- Subconscious competitors will often be based on the point of view of each customer. For example: Instead of buying fresh oranges to supplement Vitamin C for the body, many people choose to buy supplements.
From analyzing competitors, brand marketing competitors will understand the market as well as know the goals, strategies, methods and strengths, weaknesses as well as threats of competitors. From which, he or she could find gaps and opportunities in the market to make plans and support the implementation of campaigns to beat competitors.
The recruitment requirements for the position of brand marketing specialist are quite strict
Brand positioning
Brand positioning is the process of collecting data and creating a concise, visual, and distinctive message. Specifically, the person in charge of this position needs to determine the following factors: identify target customers, the desired brand value to bring to the customer, how the brand communicates with customers, ...
Ability to build strategy
Based on extensive knowledge and experience in making brand strategy, a brand marketing specialist must develop an overall principle to ensure that every plan is well supported by the brand's position now and in the future.
Ability to manage brand image
A perfect brand strategy always requires holistic and detailed thinking. That is also why brand marketing personnels need brand management skills to solve important problems such as: Consider what benefits your company could have if you work with this KOL instead of the other one. Is it suitable for that advertising message, is the logo and color being used the best choice to impress and attract target customers,...
Project management skills
The brand marketing specialist position must ensure the continuity of the project, from the planning stage to measuring the effectiveness of marketing communications. Therefore, project management skills are very important for them to think logically and correctly.
4. Competitive salary to attract talented brand marketing specialists
The average salary for brand marketing positions will vary depending on the scope of work and the size of each business. The position of brand marketing specialist will be offered a salary of 10-15 million VND/month, the Brand Manager position will earn up to 15-25 million VND/month.
Employers can rely on talent numbers to offer competitive salaries and attract talent for brand marketing positions. Do not forget to include other factors such as a professional working environment, improved expertise and professional skills, great promotion opportunities,...
Find out more about Brand Marketing salary, Marketing positions and many hot occupations right here.
Successfully recruiting professional candidates is not easy
5. Looking for a professional brand marketing specialist candidate at Navigos Search
Whether a company is small or large, managers certainly want their Brand Marketing team to be really strong, have deep expertise and experience to help develop a strong and sustainable brand. However, is it really easy to find a candidate who is excellent enough for the brand marketing specialist position?
Currently, the form of recruitment through headhunters is considered the key to the salvation of all businesses when there is a need to find talent. Among them, Navigos Search is considered the most prestigious headhunter company today.
The headhunter team at Navigos Search are all leading recruitment experts, knowledgeable about the labor market, deeply understanding each core industry. Based on the unique characteristics of your business, headhunters will conduct research and screen potential candidates that are most suitable for the brand marketing specialist position or any other position.
Vietnam's leading prestigious headhunter brand
The recruitment specialist of Navigos Search has the ability to analyze and give useful advice to your company during the "achieving success after getting the dream job" process. When your company has the best candidates in that field, it means that competitors will not have good human resources, helping to increase the advantage to develop a stronger brand.
Besides, with the data of 375,000+ senior candidates and 85,000+ senior management level candidates available and the optimal recruitment solution, Navigos Search confidently fills the vacancies in your business within a given time.
The journey to find good brand marketing specialist candidates for your company will be simplified by Navigos Search with optimal recruitment solutions as follows:
- Talent recruitment service: Navigos Search's dedicated team of consultants will always stand by your company from the time recruitment needs arise to the time of receiving candidates. Your company will only pay the cost after successful recruitment.
- High-level personnel recruitment service: Navigos Search will provide a specialized recruitment team to cooperate with your company in the process of recruiting high-level personnel, ensuring the selection of the best and most qualified candidates for your business in the future in a certain time.
- Outsourcing recruitment service: outsourcing recruitment service ensures faster recruitment process, results, superior candidate quality and helps improve business efficiency when you hire the right people for the right job. We provide you with a team of professional recruitment staff working at your company and dedicated to your business only during this time.
- Japan Desks: All consultants have extensive knowledge and experience in the field of recruitment in the Japanese market. Navigos Search also has native Japanese consultants to assist you in your recruitment strategy.
Navigos Search - Vietnam's leading headhunter brand
With over 20 years of experience in the profession, we are proud to have accompanied and supported many large and small businesses across Vietnam to get the best quality human resources. With outstanding strengths, Navigos Search is confident to be the leading "talent hunter" today, and be the perfect choice for all companies and businesses when there is a need to recruit mid-level and high level personnel.
Please contact Navigos Search to meet top consultants if your business is in need of recruiting brand marketing specialist positions or looking for potential candidates for any other position.
Contact the Northern headhunter team here.
Contact the Southern headhunter team here.
Navigos Search - Vietnam's leading middle and high-level talent hunting company