Applying professional knowledge and offering incentives and complaints are not enough for you to convince customers to close products, services or projects. It requires you to have many other factors in persuasion skills to make them “say yes”.
Customer persuasion skills are a vital factor for each individual and enterprise. However, learning the convincing way of others can't help you close sales and the project quickly. How to have customer persuasion skills? Navigos Search believes the information below will be handy for you!
1. What are customer persuasion skills?
Customer persuasion skills are giving arguments and product uses appropriate to customers' needs and preferences, addressing concerns, and giving a call to action for customers to make decisions to buy products or use services of businesses.
Persuasion skills are considered an primary key that significantly affects customers' purchasing decisions. Thus, you need to choose and apply reasonable customer persuasion skills.
Find out about the concept of customer persuasion skills
2. Why is it necessary to convince customers?
Why do you have to convince customers? Before answering this question, put yourself in the shoes of the customer who buys the product. Just think. Is trust in the quality and origin of products and services important? Have you considered whether this supplier is trustworthy or has many people using that product?
These are customers' thoughts as they are always wondering and considering deciding to buy certain products and services. With fierce competition among rival companies, your product is not necessarily the only choice of customers.
Therefore, customer persuasion skills are considered essential to building trust in customers and helping them decide to continue using your product. Through customer persuasion, you and your business will:
- Attract new customers interested in products or services.
- Attract a group of customers who are wondering.
- Retain customer.
The importance of customer persuasion skills
3. Tips to improve customer persuasion skills
You can refer to the following tips to improve customer persuasion skills:
Reduce unnecessary presentation content
Customers don't like to receive too much information, but they are fond of hearing about things related to their needs and cases. This means you need to know about the pros and cons of your product or service to deliver the best presentation to your customers.
Take the time to research customers to have complete information about them and know what they need. You can refer to their information pages on LinkedIn, blogs, social networks, or any forum they are interested in.
View now : The nine vital sales advice tips for sales consultants
Don't just sell with answers
Forget about what product or service you have to sell for a while. Instead, focus on finding reasons why customers want to buy. To make this process happen, you must naturally get along with the customer and ask questions. After each question, let them think and give an answer. That is handy information for you to continue persuasion.
Highlight outstanding advantages over competitors
It's important to highlight the advantages of the products and services your business provides. Usually, before deciding to buy, customers will consult many places. You need to highlight the advantages of the product compared to competitors in the same industry in the market, including modern technology and techniques, fuel economy, long-term warranty, professional sales policy, cheaper price, and best quality guarantee.
Give more than one option
In the persuasion process, many people often make the mistake of offering only one product or service to the customer. This is not an effective persuasion skill because they may not like the product you are advising but something else. At least, you need to give two options and focus on them to advise and persuade. When there are two options, a comparison will appear in the customers' minds. Thus, they will choose to buy A or B, and it is easy to make the last choice.
Provide customers with more options
Focus on customer needs
You can't just focus on expressing and conveying all the prepared content during the consultation process without paying attention to what the customer needs. And customers don't have enough time or patience to listen to all that.
They come to you to find the best purchase solution and close the contract as soon as possible, not to hear information on the theory. Therefore, you need to accurately identify the customers' needs and then start referring to the content provided, patiently convincing the customer.
Talk openly with customers
Presenting to customers in a stereotyped way and a predetermined process will not be as effective as creativity and flexible improvisation. Speaking formally, exaggerated tone, and introduction mechanically will hardly be appreciated by customers.
Instead, you should create a habit of talking in a friendly and open manner with your customers so that they feel comfortable and feel secure to continue communicating with you. This is smart customer persuasion skills to win their hearts and make it easier to sell products, services or close a contract.
Call customers' name and notice their mood
Another effective customer persuasion skill is remembering customers' names and calling their names in the conversation. Pay attention to the customer's age and gender to address them appropriately and show your courtesy, respect, and professionalism. Along with that, you should also notice their mood to change the story content judiciously.
Answer customers’ question enthusiastically and friendly
As mentioned, the customer will not have much time to talk to you. Therefore, answer questions and queries from the customer enthusiastically but briefly to show your dedication and provide all important information at a suitable time.
Forget you are the consultant
Appreciate the short time that you have the opportunity to meet and talk with customers. Put yourself in their shoes and forget you're a consultant. You need to bring the best choice to your customers so that they can come back next time or do business and cooperate happily after the successful project and contract closing process.
Talk openly and friendly
Create a sense of scarcity
You can offer preferential prices and create scarcity for the product, service, or project in exchange. This is considered an effective psychological blow to stimulate customers to make quick decisions.
Close a sale
In business or sales negotiations, no matter how well-spoken you are, you will fail if you don't have persuasion skills. Even if the customer refuses, you should continue to support them. You need to understand that this means you're giving more information for customers to consider buying.
After the conversation or meeting, the customer may reconsider and decide to choose your product, service, project or contract.
You can completely attract new customers and retain old ones with the persuasion skills shared above. Indeed, persuasion is a necessary skill for most job positions related to business consulting, sales, commercial real estate, and insurance. You can search for this career opportunity right at Navigossearch.com's job directory and send us your CV for a chance to become a potential candidate in our candidate database.
Our consultants are experienced recruitment experts who are knowledgeable about each industry and the labor market. Based on a scientific recruitment process, they will actively contact and advise you on recruitment requirements, and reveal how to negotiate attractive salary and bonus to help you win recruiters’hearts.
On average, our consultants interview numerous middle and high-level candidates each month, bringing quality job opportunities to job seekers across Vietnam.
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