In order to successfully close a sale, conquer even the most demanding customers and achieve high sales, you need to firmly grasp the "survival" sales consulting tips in the profession.
To become a good salesman, having solid professional knowledge and selling "charm" is a necessary but not enough factor. In order to improve competitiveness as well as be more successful in the profession, sales people need to have more top-notch sales consulting skills, and need to be able to collide and solve real-life situations. Here are the nine vital sales advice tips for "people" sales. Follow up with Navigos Search now!
1. Identify potential customers
The first sales consultant skill is that you must know how to identify potential customers. Customers play a key role in determining your revenue and that of your business. To stand firm in today's fiercely competitive business situation, salespeople need to know what they have and what they want. Focusing on the target customer file, potential customers allows you to identify a group of customers who have a need to buy a product and can afford to pay for it.
Each area of business, production or separate product or service will have different potential customers. You must know how to filter and clearly identify potential customers to reach optimally and thoroughly to promote effective purchase decisions and close orders. Potential customers are the people who regularly use your products and services, the people with you to distribute products and share your products to others, ....
You can also apply the BANT model for the most accurate lead assessment. BANT stands for Budget, Authority, Needs, and Timeline. BANT is the basis in the sales process, allowing the sales "people" to determine if this customer is potential or not based on budget, authority, product need and time of purchase.
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Identifying potential customers is the first important thing
2. Capture customer needs
Customer needs are the desires that drive users to buy your products or services. To make a sale, you need to meet the needs of your customers and provide value that solves their problems. Each customer group will have different needs and preferences. What you need to do is categorize customers to properly capture the needs of each group and provide appropriate products and services.
There are many people who still think that satisfying customers is having to launch a lot of incentives and promotions. However, in reality, customers are more needing you to "scratch the itch" rather than reduce a lot of money. With male customers, they are willing to spend more money to bring back quality and necessary items.
Therefore, research and classify customer groups to identify the right people, at the right time, with the right products to close the order successfully.
3. Listen and communicate with partner well
The next effective sales consultant is active listening and effective communication. Many sellers only actively offer products and services but forget to listen and understand customers to properly grasp their needs.
Don't just take care of consulting and recommending your products because they may not have a need. You need to listen to know what problems they are having, what products or services they need, etc. Only then will they feel more respected and ready for your offers.
If appearance is the first impression when meeting a customer, sympathy is the most important key to a good, long-term relationship. So, not only listen but you also have to know how to communicate and lead skillfully. Incorporate more body language to make the communication process more confident, comfortable, and professional.
4. Ask smart sales consulting questions
Sales consultants are always quick and proactive to ask relevant questions to get information from customers, thereby knowing clearly what they are looking for in products and services for convenience. In case customers do not fully understand their own actual needs for the product, you need to ask the right questions to understand the problem that needs to be solved.
Depending on the situation and audience, you can ask leading questions, situational questions, exploits, closing orders appropriately.
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Don't focus too much on sales advice, but ask questions to understand the customer5. Teamwork
Teamwork helps salespeople fill each other's gaps and promote effective sales. You will feel the sharing and help from sales colleagues as well as better solving arising problems to meet the maximum needs of customers. With long-term and large business projects, teamwork skills are more necessary than ever.
6. Solve problems, situations
Successful salespeople are flexible in how they deal with different situations. You must always stay calm, even when facing adverse situations for yourself and your business to analyze and come up with the most possible solutions. Be proactive in anticipating possible problems and prepare contingency methods to minimize losses, affecting you as well as customers.
7. Persuading, negotiating and closing the sale
Negotiating, persuading and closing the sale is also an indispensable factor. You need to have quick thinking, patience to argue and give arguments to persuade customers skillfully.
Usually, before making a decision, customers call other sellers and companies to survey. Consultants need to highlight the outstanding advantages of their products and services compared to competitors in the market. It can be advanced technology, modern techniques, long-term warranty, professionalism, listed prices without intermediaries, etc. Combining skills of persuasion and negotiation with these factors will help you. close sales easily.
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Ability to persuade and close sales
8. Tech savvy
With the strong development of technology, you can sell directly, sell online, sell through intermediaries, livestream sales or sell through e-commerce platforms such as Shopee, Tiki, Lazada, etc.
So being tech-savvy is important. An excellent salesperson needs to be proficient in using office applications (Word, Excel, PowerPoint, Outlook), understanding of websites, social networks Facebook, Zalo..., online advertising and CRM, Chatbot to take care of customers. row.
9. Customer care
It is not only after the sale that you have done the job. To create a good relationship, your professionalism as well as "hold" customers, you need to have customer care skills before and after the purchase.
In case the customer does not close the product or service, they still have a good impression of the business and the seller and they will pass this information on to others. As for customers who have purchased, you need to regularly contact and inquire about the process of using the product to assess the level of satisfaction.
Organize your tasks, lists and calendars of customer contacts. Customers' information needs to be stored scientifically for convenient tracking and some other activities such as giving small gifts on holidays to show interest, sending birthday greeting cards, etc. ..
Pursuing a career as a sales consultant requires a lot of factors, so you also need to spend time and persevere to pursue your career goals to the end. Navigos Search hopes the above information will be useful to you.
If you are interested in a job as a sales consultant or any other mid-level or senior-level job, please immediately access the job directory at Navigossearch.com to choose the position that best suits your capacity, number of years. his experience. Or if your business is in need of recruiting personnel, do not hesitate to contact us to own the most potential candidate.
With the strength of owning a team of professional human resources experts, a scientific working process and providing optimal recruitment solutions, Navigos Search is confident to be the leading prestigious headhunter brand in Vietnam today.
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