Why Company Culture is Important For Your Brand Identity

Corporate culture is an important factor to help businesses survive, develop stably and firmly in today's market

A business starting to go into construction and development often focuses on business performance. However, to survive firmly, business activities need to accompany and develop with corporate culture. This article by Navigos Search helps readers understand more deeply about the importance and how to build a professional culture for businesses. 

1. What is corporate culture?

Corporate culture is the entire content, code of conduct, communication and specific qualities present in an enterprise. 

Each individual entering the business will have a separate "me", but in the process of integrating and working in a corporate culture, their thoughts will have the same frequency and similarity. We can understand that corporate culture is something invisible, but it is most clearly shown through the points mentioned above.

Learn the concept of corporate culture

2. What factors make up a positive corporate culture?

Corporate culture is made up of tangible and intangible factors, namely:

•  Vision : A short, clear statement about the image and position that the business wants to achieve in the future. Usually, a vision describes a large, directional and motivating goal for leaders and staff in developing the business.
•  Mission : A short, clear statement, but about the core purpose of the organization or business. The mission is reflected in many aspects such as the goals achieved by the business when established, the products and services being provided and served in the market.
•  Core Values : Is a system of principles and standards on ethics, behavior, activities, attitudes of enterprises and employees in the process of operation. Core values guide and guide the internal behavior of the business, how to behave towards partners and customers.
•  Human resources: When a new employee joins the enterprise, cultural integration is essential. People who fit the corporate culture will quickly integrate into the working environment because they already have the same ideas and values.
•  Behavior, communication and habits of personnel in the enterprise: An activity that occurs daily in the working environment in order to create a pleasant but disciplined workplace.
•  How the company's employees deal with the outside: This factor is related to the image of the business in the market and the profit results of the business itself. 
•  Form and method of work: Is the process of doing work. The rigor and rationality in the working process will contribute to improving employee performance and help business owners easily monitor progress, check achieved results for reasonable adjustments.
•  Internal regulations of the enterprise: These regulations include working time, uniform, salary and bonus, disciplinary form, responsibility, ... All ensure that the business always operates within a certain framework. .

See more: Corporate governance is already difficult, now it's even harder in the competitive era

3. The importance of corporate culture

Impact on recruitment brand

A lot of companies today focus on branding from day one to attract talent. Job candidates today also tend to use media and social networks to express their views and share about the places they have worked. Groups on Facebook, Twitter, website forums, etc. all appear to discuss about positive workplaces, good regimes, professional working environment and vice versa.

So, focus on building mission, values and culture to get positive feedback and attract good people more easily.

Impact on employee productivity

According to research by famous economists at the University of Warwick (UK), happiness increases productivity by up to 12%. Therefore, the direction for companies is to create an ideal working environment for their human resources. This is the key for businesses to boost productivity, increase profits and stay competitive in the market.

Influence the development of each employee

There are many companies today diversifying employees' capabilities with training programs to strengthen skills, improve expertise... Sustainable corporate culture is the basis for employees to develop maximize their capacity and open up opportunities for career advancement in the future for them.

4. How do businesses build a professional culture?

In order for corporate culture to have a positive and effective influence, leaders need to have an implementation plan, namely: 

• Step 1 ➞ Assess the current culture of the business: It is all that the business is applying and how they affect the development of the business. There are a number of specific ways and factors to evaluate corporate culture such as the level of openness of the leadership, remuneration policies, the level of interaction and communication between members, work attitude, .. . 
• Step 2 ➞ Determine the desired corporate culture: Managers will make adjustments or completely eliminate the inappropriate value, affect the new more positive value with the ultimate goal of helping the organization strong and united development.

• Step 3 ➞ Make a plan to build corporate culture: This plan includes goals, implementation and completion time, content to be built (regulations, policies of the enterprise), vision and mission , core values, operational guidelines,...
• Step 4 Announce and communicate the culture to all employees of the enterprise: Once a well-planned plan is made, the enterprise needs to announce and transmit it to the staff so that they understand the core culture of the place. Working.

• Step 5 ➞ Measure results after implementation: Take surveys to measure the results achieved. This is also an opportunity for employees to give feedback on corporate values and managers will have more information and ideas to improve and change policies more appropriately.

Managers need to understand that the process of building and developing corporate culture is not only the business owner's offering of the desired value, but also the contribution of ideas and coordination of actions of the entire team. officers and employees in that unit.

Hopefully, the information that Navigos Search shared above has helped you have more great tips to develop and improve your observation skills. When your mind is in observation mode, you will be surprised to discover more details and new things.

With meticulous observation, you will easily achieve more success in your work or fields such as Sales, Finance/Investment, Human Resource Management, Insurance, Business Consulting, or Pharmaceuticals. You can find these positions right in the job directory on Navigossearch.com. Don't hesitate to visit our website to select and apply for a position that matches your professional capacity and work experience. You can also send us your CV for a chance to become a potential candidate in our candidate database.

Our consultants are all very experienced recruitment experts who are knowledgeable about each industry and the labor market. Based on a scientific recruitment process, our recruitment experts will actively contact and advise you on recruitment requirements and reveal how to negotiate attractive salaries and bonuses to help you shine brighter before recruiters.

Navigos Search - The place to bring you dream jobs

With more than 20 years of experience in middle and senior-level personnel recruitment, we are proud to have supported and accompanied many candidates across Vietnam to help them get the desired jobs. Do not hesitate to contact us if you are looking for a middle or senior-level job.

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