To become a professional content marketer, especially in today's competitive market, you need more than just foundational knowledge; you must possess various essential elements.
Content marketing is an increasingly important job in the context of the strong development of the Internet and social media. Many young individuals are enthusiastically pursuing this innovative and creative career path. So, do you know what content marketing is? What is its significant role? Navigos Search will provide comprehensive and accurate information to give you a clear overview of this profession.
1. What is Content Marketing?
Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach a target audience.
A Content Marketer's responsibilities extend beyond content creation and include:
- Managing the company's social media platforms (Facebook, Instagram, YouTube, TikTok, etc.)
- Building and maintaining content and visuals on social media platforms.
- Collaborating with the marketing team to develop specific content strategies for social channels.
- Producing various media content such as ideas, articles, images, audio, videos, etc.
- Writing PR articles for the company's products and services as needed.
- Developing content plans for the company's communication channels (website, email, PR, seeding, etc.)
- Executing content-related tasks under the guidance of the Marketing Department Head and leadership
The tasks of Content Marketing
2. The Importance of Content Marketing in Businesses
Shaping the Brand
Good product quality and services alone are not enough. A strong brand requires a combination of quality and the right marketing content direction. Content Marketing plays a role in providing quality, value-focused content to customers. Consequently, users will have a positive impression of the business brand, contributing to shaping and enhancing the brand's image.
Increasing Interaction and Traffic
Eye-catching visuals may capture readers' attention for a few seconds. However, what keeps them engaged is the value of the content being conveyed. Content Marketing should not solely focus on product marketing but should also provide knowledge and useful information to the target audience. This helps increase website and fan page traffic, attracting more customers.
Budget Savings on Advertising
Advertising budgets can be substantial in marketing activities. By delivering useful and valuable content, Content Marketing contributes to increasing natural interactions. This means that businesses do not need to spend excessive advertising costs to reach their target audience.
Boosting Revenue
The sale of products and services largely depends on how effectively customers are persuaded. When customers clearly see the value that products and services bring, they are more likely to choose your business over competitors. When Content Marketing addresses customers' questions and pain points, they are willing to invest in what they need. Consequently, the business's revenue will increase significantly.
The important role of Content Marketing
3. Outstanding types of Content Marketing today
Video
Video is a form of interaction and brings very good communication efficiency in Marketing campaigns. Especially in a time when technology is developing strongly and people want to access information quickly, video is considered the most effective Content Marketing method.
Blogs
Blog is a type of content that covers many topic groups. Information on the Blog often includes the writer's personal perspective and the brand's perspective. Blogs are also the most highly rated content platform in Marketing campaigns.
Blogs help improve the brand's ability to appear on search engines if SEO content is well guaranteed, helping to increase the rate of customers returning to the business's website.
Ebooks
To make readers interested in ebooks, Content Marketing needs to create attraction and appeal in both form and content. Maybe, customers will want to provide their email or sign up to receive the latest content from your company's ebook. In general, ebooks easily reach users through content and create professionalism in the eyes of customers.
Infographics
Using Infographics (images accompanying information in the form of charts, figures, icons, etc.) helps content be conveyed to customers accurately and easily accessible.
Email
Email is also an effective form of Content Marketing. This form brings valuable content to the emails of potential customers. Email has the ability to proactively convey product and service messages to customers. Furthermore, sending a series of marketing emails to users will help Content Marketers reach the maximum customer base.
Outstanding types of Content Marketing
4. Necessary requirements of Content marketers
A successful marketing article will help customers access, understand and make appropriate product and service choices. To do that, content marketing staff must certainly possess the following factors:
Professional capacity
Normally, Content marketing employers require candidates to be well-trained in Marketing, Communications, Journalism,... and have a certain understanding and mindset of content creation. That is the foundation for you to enter this profession easily.
Research and information exploitation skills
If content marketers do not distribute content to the right audience, the written content, no matter how attractive, is meaningless. You need to have skills in researching, collecting, and exploiting potential customer files, market trends, and opportunities in the industry in which the business is operating to create valuable, quality, and useful content.
Topic selection skills
From information about potential customers, Content Marketing staff selects topics that are attractive and suitable for the audience. The process of searching, synthesizing, and filtering information is an opportunity for you to expand your scope of knowledge in many different fields.
Good communication and writing
Attractive content that creates value for viewers is what content creators need to do. You must have good writing ability to convey the intended message and know how to "cook" it to make it more attractive.
It is not enough for a Content Marketer to only write well, but must also have good communication skills to interview, chat or interact well with target customers. This skill also helps you work easily in groups and communicate effectively with other personnel in the Marketing department.
SEO skills
In order for your articles to reach potential customers quickly, you must place your content and articles on search engines. Possessing good SEO skills will help you optimize content most effectively.
Management skills
Content marketers also have to plan and manage content on many different platforms. Sometimes, Content Marketers will have to participate in building strategies, planning, managing, and reporting work results to submit to superiors. Good management skills will help Content Marketers do these things easily.
This job requires a lot of special skills
5. Content marketing salary and job opportunities
Content marketing staff have salaries ranging from 7 - 15 million VND/month. Salary will vary depending on ability, number of years of experience, workplace, business size, etc. Besides salary, people doing this job can also work in a professional environment, and many opportunities to develop, participate in training courses,...
Currently, there are more and more media and advertising businesses in Vietnam. There is always competition between businesses in the market and in recruiting and finding candidates, especially for Content Marketing positions.
With the explosion of the 4.0 era, the field of Marketing in general and Content Marketing in particular are considered potential careers. This is an opportunity for those who wish to become professional content creators in the future.
Don’t forget this article: In the digital era, Digital Marketing will be a money-making career
Attractive salary for employees
6. Where to find a reputable Content Marketing job?
If you are interested in Digital Marketing job vacancies, immediately visit the job directory of the Navigossearch.com website to choose a position that suits your abilities and experience and apply quickly.
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