The rapid development rate of technology forces businesses to promote Online Marketing to improve competition and increase customer search volume on the Internet. That requires online marketing personnel to constantly make efforts, practice the skills they need to excel to conquer recruiters who are recruiting online marketing personnel. So specifically, what skills are those? Let's find out with Navigos Search in the following article.
1. The ability to transform words
Content is the core element to convey the message when implementing any advertising campaign. As a traditional or online marketing personnel, you both need good writing skills. In particular, a professional marketing personnel needs to know how to tell creative and appropriate stories for each type of customer.
When writing content in Marketing Online, in addition to the basic requirements on how to express, organize ideas and layout paragraphs, the article must also be on trend and optimized for search engines. In the midst of a large amount of news being published, if the content does not keep up with the trend, it is difficult to get readers' attention.
Search engines are of great importance to today's online marketing campaign. Therefore, the content you create needs to be optimized to be highly accessed on search engines, helping to improve the position of results when users start searching.
The requirements from recruiters in recruiting online marketing personnel
2. Collecting and examining data skills
Keeping up with trends is important in producing marketing content, but how do you stay up-to-date with online trends? This is why people working in this field need to have the skills of collecting and examining data. Data collection sources are various and with the Internet environment, you can join different groups on social networks, search for keywords on Google, install new information notification tools, ...
In capturing trends, it also includes collecting data about potential customer profiles such as customers' needs, habits, interests and even the field of business, ... to make a reasonable marketing plan. You can take an online survey or send marketing emails to get that information. In this competitive and constant growing market, information is becoming more and more diverse, so you must have a reasonable data extraction method.
3. Data analysis skills
Data plays a very important role in online marketing, helping marketing personnel make accurate decisions when implementing online marketing plans. To be successful, people working in this field need to synthesize useful data from processed data and then make a reasonable decision for the campaign.
According to the Harvard Business Review, most businesses have increased their investment costs in data analysis. This popular business management magazine also says that marketing areas need analysis, including online marketing, customer retention, social media, etc. Thereby, we can see most businesses pay great attention to data analysis.
Therefore, online marketers need to master this basic skill to get the most useful data and information for their work. Especially, if you would like to meet the requirements from recruiters who are recruiting online marketing personnel, you need to possess this crucial skill.
4. Graphic design skill
In online marketing, text content is the simplest way to convey a message to users, but it is visual content that is highly effective. Visual images, easier to impress and remember, are often used by online marketers in combination with text content.
However, in order to create quality images that are relevant to your products and services, and to represent your marketing ideas, you must have a basic knowledge of graphic design. You don't need to be an expert in this area, but you should have basic photo collage, editing, and visual effects skills. The source of information on Google is endless, take advantage of this to hone your skill and conquer recruiters who are recruiting online marketing personnel.
Graphic design is very an important skill for online marketing personnel
5. Technical knowledge
An online marketing personnel must know how to post on the website and edit the simple code to improve the effectiveness of the post. In fact, online marketing activities are often associated with sales websites. This is the ultimate goal to attract users, so when you have basic technical knowledge, you will know how to optimize display for your content.
6. Be creative and be brave
Creativity is essential for any profession to create new and useful value. For online marketing, you not only have to be creative but also need bravery. All creation is new and you need to have bravery to put it into practice. Creativity - bravery will be an important factor to help you easily conquer recruiters and become a professional online marketing personnel.
7. Online marketing skill
There are billions of users accessing and using the internet every day and they often tend to read online ads while surfing the web. This is an opportunity for businesses to advertise their products and services online.
Currently, some of the most popular advertising tools are Google Adwords, Google Adsense, Facebook Ads, placing banners, cross-linking, .. For the variety of forms and effectiveness brought, you need to choose advertising tools which are reasonable, appropriate for your products and campaigns.
Online marketing skill
8. Email marketing skill
An online marketing tool that costs little but is still highly effective is email marketing. There have been many marketing campaigns that have used this tool to bring information to users such as sending promotional emails, taking care of customers to return to the website, ...
However, for a successful email marketing campaign, you must have knowledge of how to effectively send content, forms, add links, call to action,... Therefore, keep researching and learning to implement effective email marketing as well as helping the campaign achieve success.
9. Search Engine Optimization capabilities (SEO)
As mentioned above, in the field of online marketing, it is very important to optimize the search engine to get the website to rank high in the user's search results. Therefore, it is not necessary to know in depth, you just need to understand how to optimize content and links in and out of your sales website. That way, your website will increase visibility with customers.
10. The ability to collect, process and manage information
Online marketing personnels attract customers through the computer screen in 30 seconds by scrolling through the channel, checking and clicking. Therefore, the ability to process information in a timely manner is extremely important.
In addition, information collecting and processing skills are closely linked. Collected information needs to be consistent and must complement each other for effective processing. You cannot process accurate information based on one-way and incomplete data. Ensuring the quality of data sources helps the information managing process to be effective, thereby helping to make the right decisions.
There are many methods for you to improve your information management skills. Among them, the most prominent way is to store the process and work results in text or chart form. Then, the results obtained will be a useful source of data for the next marketing projects.
The ability to collect, process and manage information
The 10 must have skills above will be a solid foundation for you to pursue and develop a long-term online marketing career path. Hope you will apply these skills to have effective marketing campaigns. There are many other useful information sources updated every day at Navigossearch.com, don't miss out!
Navigos Search is the number 1 middle and high-level "talent hunting" unit in Vietnam today. We are committed to supporting the process of recruiting online marketing personnel for your business in a certain time. You can contact a Navigos Search consultant experts team as the information provided below:
- HCM Headquarters: 20th Floor, e.town Central Building, 11 Doan Van Bo, Ward 13, District 4
- Hanoi Headquarters: V. Building - 125 Ba Trieu street, Hai Ba Trung District
- Hotline: 1800 585 826
- Email: contact@navigossearch.com
- Website: navigossearch.com
- Fanpage: facebook.com/NavigosSearchVietnam
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