IT Product Marketing Assistant Manager

PURPOSE:
▪ Strategically drives the promotion and positioning of our solutions, develops marketing campaigns, collaborates with partners, and analyzes markets trends to maximize product adoption and revenue growth.

Job Description
▪ Develop, coordinate and support the marketing effort for product portfolios during all stages of product life cycle (launch to product end of life)
▪ Develop product strategies and support implementation of business plans based on strong understanding of Vietnamese competitive and market landscape.
▪ Design pricing strategies, promotions, and tactical programs to drive for revenue across direct and indirect sales.
▪ Identify and formulate appropriate product positioning, messaging, value proposition and differentiation for product portfolio.
▪ Work with strategic partners, third parties and regional marketing teams to drive compelling go-to-market strategies.
▪ Collaborate with sales teams to identify and capitalize on opportunities to strengthen the product positioning in existing and new markets.
▪ Cross collaboration with business unit stakeholders to implement and operationalize business initiatives and activities.
▪ Implement training and facilitate knowledge transfer to the sales force.
▪ Support business and operational reviews by conducting analysis using internal and external data (product, revenue, market, industry) to derive insights that will drive business decisions and recommendations.
▪ Coordinate product management operations in the areas of order processing, 3rd party vendor management, process alignments across stakeholders.