Head of Porfolio Management (Cards product)

JOB PURPOSE
Responsible for ensuring and maximizing the profitability (TOI) of the Cards portfolio, including Loan-on-Card products, while maintaining portfolio risk performance within acceptable levels.

KEY ACCOUNTABILITIES

Customer Lifecycle Management:
Manage the lifecycle of existing customers, with primary responsibility for driving card usage and spending, growing End-of-Period (EOP) balances, and enhancing revenue and yield through various programs and sales channels.

Portfolio Profitability Management:
Manage the profitability of the existing cards portfolio and drive higher balance growth and revenue from current customers.

Usage Program Management:
Oversee the design and execution of end-to-end usage programs for both credit and debit cards.

Loan-on-Card Strategy:
Lead the strategy and implementation of loan-on-card initiatives to drive portfolio growth and profitability.

Product and Program Development:
Develop, refine, and deploy loan-on-card programs such as Loan-on-Phone, balance conversion, and installment conversion (EMI).

Usage Campaigns and Categories:
Define key themes and spending categories to develop business initiatives, usage programs, and campaigns aimed at encouraging desired customer spending behaviors.

Merchant Partnerships and Offers:
Build and manage merchant partnerships and promotional programs. Oversee the partnership team responsible for onboarding new partners, designing joint promotions, and enhancing brand visibility at partner locations.

Customer Activation:
Implement targeted programs to increase the activation and engagement rates of cardholders.

Customer Retention:
Analyze customer attrition to identify root causes and develop retention programs and campaigns to reduce churn and strengthen customer loyalty.

Portfolio Management Channel:
Establish and manage the portfolio management channel, which is responsible for executing campaigns and driving portfolio sales. Manage outsourced partners to ensure operational excellence and proper risk controls.

End-to-End Process Management:
Manage end-to-end processes for all portfolio programs, including process design, implementation, and timely updates.

Data Analytics and Performance Tracking:
Oversee daily analytics and portfolio performance tracking, including monitoring by program and customer segment. Analyze key metrics such as activation, spending, balance, attrition, and yield.

Budget and KPI Management:
Collaborate with relevant departments to finalize annual budgets and performance KPIs for the department.

Other Responsibilities:
Perform additional duties as assigned by the Retail Banking Division Board of Directors and the CEO.