To recruit marketing staff, you must have a detail-oriented recruitment process and understand their professions to reach potential candidates and optimize costs and time. You don't always have enough time to read through a candidate's profile or conduct multiple rounds of interviews. Therefore, you need an effective recruitment solution to get the most talented candidates.
This article of Navigos Search will show you step by step how to help you find and recruit an excellent marketing staff.
1.Improving candidate-searching method
The following are a few tips you can use to find the best candidate:
Identifying the appropriate skills set
Before seeking for a candidate, you must know what you are looking for in a candidate. Specifically, you need to understand the business's needs and the skills needed for a marketing staff (digital, planning, writing techniques, presentation techniques, and image and video editing techniques).
Next, prepare the detailed and foolproof job description. Job descriptions that are too vague or contain redundant information will not reach potential candidates. Here is a specific marketing staff job description that you can include in your recruitment news:
- Research products of the company and competitor
- Research users’ needs about product lines to be marketed
- Develop the market for new products according to the plan set
- Train sales representatives and sales staff on product features and participate in other marketing activities
- Support marketing activities by drafting, formatting, and reporting information and documents
- Compile reports on user reviews by composing, collecting, formatting, and summarizing information and graphs
- Compile reports on customer reviews
- Update competitor's advertising campaigns
- Achieve marketing goals by completing marketing plans and promotional programs.
- Discuss, work in groups and generate ideas for creative marketing campaigns.
- Contact external suppliers to organize events and advertising campaigns.
- Coordinate with other departments to increase brand recognition and carry out assigned marketing activities
- Plan and implement plans to reach target customers through communication channels such as social networks, email, and television
- Support marketing data analysis, including campaign results, conversion rate, and traffic to shape future marketing strategies
- Undertake other duties as directed by the Chief Marketing Officer
Guide to recruiting marketing staff
Prioritizing multidisciplinary candidates
Recruiting marketing staff who specializes in one area can bring about work efficiency in that area. However, it's great to find candidates with experience and qualifications in other related fields.
Employers should prioritize finding candidates with comprehensive skills. They can grasp the whole of their job and handle the situation most effectively. Potential candidates for the marketing staff position are progressive people. They always want to break through and surpass their limits. It brings considerable benefits to the marketing department and the business.
Good marketing staff must have the ability to look at the problem from different perspectives, conduct analysis, and provide businesses with long-term strategic solutions based on comprehensive and objective research. The content management method, strategy creation, and necessary knowledge of many different aspects are characteristics of a potential marketing candidate.
Promoting online search
Although recruiting traditional marketing staff is an unparalleled solution, we shouldn't ignore recruiting on online platforms. It is a potential market with multitudinous and diversified candidates. On these platforms, employers can select candidates who meet the job requirements and are suitable for the position to be recruited.
Actively building a network of potential candidates is the best recruitment solution helping you quickly get the candidate matching the requirements. Joining recruitment groups and visiting recruitment websites are essential in finding candidates for any position in the business.
2. Checking candidate's profiles
When evaluating candidate profiles, you must carefully check the following aspects to know if they are potential candidates that the business needs:
Candidate's work experience
The first thing you must check on the candidate's profile is work experience. Although it's common to consider candidates' work experience, you need to consider the outstanding achievements they have gained during their previous employment when recruiting a marketing staff. If the candidate has worked in advertising, multimedia, public relations, or business administration, it is likely the factor you're seeking.
Employers should pay attention to check the candidate's profiles
Skills and qualifications
Qualifications are the first element helping employers find the best candidate. Qualification requirements should be plainly stated in the recruitment news. Specifically, for marketing staff, you can require candidates with a solid professional background and a graduate from marketing or similar fields.
Skills are the key to deciding whether a candidate is a good fit for the job vacancy. For marketing staff, a comprehensive test of skills is indispensable. The marketing staff position requires candidates to have communication skills, technology access skills, and soft skills such as the ability to grasp the whole job, research skills, report making skills, and work implementation skills.
The employer always considers candidates with the education, work experience, and necessary skills for the next round. These candidates can quickly start work as soon as they receive the job. As a result, you can save money and training time compared to incompetent and inexperienced candidates. It is one of the top criteria to recruit marketing staff.
3. Access to technology
In the digital age, most work is deployed and performed on technology platforms. Therefore, a prerequisite for marketing candidates is technological adaptability and proficiency in applications and work support software.
To find the best candidates, employers need to find out the ability to use technology of the candidate, including computer-using skills, Microsoft Office skills, and the ability to use tools supporting marketing work. Finally, candidates must properly use applications and software at work and make the most of resources and data on those platforms to help work progress smoothly.
4. Recruiting through a reputable headhunter company
Finding and recruiting professional marketing staff can be a long and challenging process. Therefore, it is hard for your business to find the right person if you do not know what you are looking for or do not have an effective method.
If you have used all of the above methods but still cannot recruit the desired marketing staff, come to the headhunter service at Navigos Search. Your business will have the most potential marketing candidate in hand.
The biggest advantage of Navigos Search is that it is a part of Navigos Group- the number 1 recruitment website in Vietnam - Vietnamworks. With a huge data volume of 375,000+ high-level candidates, 85,000+ senior management candidates, and more than 5,000,000+ accounts from VietnamWorks data, Navigos Search has become a strikingly abundant resource for headhunters to support customers in all industries.
Navigos Search will recruit the most suitable marketing staff for your company
In particular, the unit also features a large team of consultants with rich specialized experience and close connections in their respective fields. The comprehensive database allows Navigos Search to become one of the most prestigious companies in finding the best marketing staff and many potential candidates for many businesses' job positions.
Whether you are looking for a job or want to be informed about positions that match your skills, experience, and ambitions, quickly send your CV to Navigos Search to be immediately contacted if there are any suitable vacancies. Notably, if your business is looking for personnel, don't hesitate to contact us as per the information below:
- HCM Headquarters: 20th Floor, E.town Central Building, 11 Doan Van Bo, Ward 13, District 4
- Hanoi Branch: V. Building - 125 Ba Trieu street, Hai Ba Trung District
- Hotline: 1800 585 826
- Email: contact@navigossearch.com
- Website: navigossearch.com
- Fanpage: facebook.com/NavigosSearchVietnam
Navigos Search - Vietnam's leading
middle and high-level talent hunting company