The
marketing industry is growing strongly and creeping into any business field.
Accordingly, enterprises all focus on building a team of quality marketing
personnel to sustain and win over competitors, especially the senior position
of Vice president of marketing.
Who
is the Vice president of marketing and what is the advancement path of this
position? Follow the sharing below of Navigos Search to get the secrets to a
successful career!
1.
Overview of the Vice president of marketing position
The
Vice president of marketing (VP of Marketing) is a senior leader responsible
for researching, building strategies, operating, and supervising marketing
activities in the enterprise. The current salary of this position is about
15-25 million VND/month. For those with extensive experience, this number can
be higher, about 30-40 million VND/month or more.
The Vice president of
marketing is a senior leader in enterprises
The
salary of a VP of Marketing is relatively high, so what duties do they perform?
Below is the job description of a VP of Marketing:
- Research, analyze the
market and sales to collect user opinions, and propose marketing ideas
- Determine the performance
of the enterprise's campaign and marketing strategy
- Review marketing plans
and programs for advertising and organizing events
- Set budget and
personnel to implement marketing and advertising campaigns
- Evaluate the
effectiveness of communication programs
- Develop and maintain
relationships with customers and strategic partners
- Recruit marketing staff
and train them
- Ensure sales targets of
the marketing department
- Coordinate with
departments to carry out propaganda activities to improve corporate brand
recognition among customers
- Advise superiors on
marketing and communication strategies and plans
- Periodically report the
work to the Chief Marketing Officer (CMO)
2.
The path to becoming a professional Vice President of Marketing
As
a leader in the business, the VP of Marketing must feature a high level of
expertise and extensive working experience. To apply for this position and
become a professional executive, you must:
Elevate your education
The
first requirement of the VP of Marketing position is that the candidate must
have a Bachelor's degree or higher in Marketing, Business, Communications, or
other related fields. Many senior managers in large enterprises and
corporations also require candidates to have a Master of Business Administration
(MBA).
Marketing
is an extensive field. Thus, to perform your role well, you need to have a
solid understanding of:
●
SEO: Help increase traffic and brand
awareness.
●
Email marketing: Is a tool to introduce products and
services of the business to potential customers, contact and connect with
partners and customers.
●
Online advertising: Help reach more new customers.
The Vice President of
Marketing position requires high expertise
If
you do not meet this prerequisite, make an effort to get the required
qualifications to enhance your competitive advantage over other candidates.
Actively participate in management training programs and study further to
improve your expertise.
Accumulate experience
Starting
from a communications staff, a marketing staff, then progressing to the
position of marketing manager is the best way for you to gain a lot of
experience in the profession. Take advantage of the opportunity to experience,
work in practice to get golden chances, and create a broad network of
relationships in the industry. That is a solid foundation for the future if you
want to take the Vice President of Marketing position.
When you have enough qualifications
and work experience, affirm to others that you richly deserve a promotion.
Enterprises always seek after seasoned Vice Presidents of Marketing. With lots
of job opportunities in the marketing industry, as long as you make constant
efforts and have a go-getting spirit, a bright career path will welcome you.
Develop essential skills
Expertise
and experience alone are not enough for a manager since critical skills will be
a stepping-stone to help you run your work better. Specifically, you need to
develop the following vital skills:
Visionary and great mindset
The
person undertaking this position will have to make a master plan and set KPIs
for the head department and marketing staff, so thinking skills and visionary
are indispensable. A talented Vice President of Marketing must have strategic
thinking to have efficient contingency plans for many situations, helping to
bring the highest work efficiency. In addition, as you have to manage the
entire performance of your staff, knowing how to run effectively is also a
factor you need to focus on.
Analytical skills
All
information on the marketing industry needs numbers and data to prove it. If a
marketing campaign doesn't have accurate metrics, it's doubtless not possible
to measure its effectiveness. Therefore, data analysis skills are crucial for
those working in this profession. Understanding the data and market analysis
tools will help you make the appropriate judgment to devise top-notch marketing
plans.
Vice President of Marketing
features multitudinous vital skills
Presentation and communication skills
Most of the tasks of this position
have to work with customers, other departments, and employees. Therefore,
communication skills will help you create a good relationship with customers
and know how to communicate and motivate employees to get the best results.
Problem-solving skills
It
is inevitable to avoid communication problems and unexpected situations in
marketing campaigns and activities, and the Vice President of Marketing is the
responsible one. The acuity and good problem-solving ability will help you
handle everything effectively, ensuring your marketing strategy not to be
failed.
Creative skills and ability to keep up with
market trends
If
you do not know the current market trends, you will not be able to stand in
marketing, let alone the Vice President of Marketing position. Catching the
trends will help you keep pace and take advantage of your opportunities and
creativity to create efficient brand development and product marketing plans.
Join specialized marketing associations
When
participating in specialized marketing associations, you will quickly update
information about the latest technology trends and have the opportunity to
contact and connect with leading experts to expand your new network of
relationships. Thus, don't hesitate to share, exchange and consult with them
about your marketing strategies. Top marketing experts will be willing to
advise you on your strategies and evaluate them to bring you the best result.
Connect with top
marketing experts
3.
Applying for Vice President of Marketing job at Navigos Search
How do you often look for a job? Find a job directly
or through your relatives? With the strong development of information
technology, you can find jobs through many recruitment websites on the
Internet.
However, with a senior leadership
position like Vice President of Marketing, most enterprises and corporations
will not advertise job openings everywhere. Instead, they will choose to
recruit through a headhunter company. Along with this, the headhunter company
is also the leading address where you can find the job of Vice President of
Marketing and many other occupations.
Navigos Search is proud to be the
leading provider of middle and high-level recruitment services in Vietnam. The
highlight of Navigos Search is featuring a team of consultants
who are recruitment experts knowledgeable about the labor market and industrial
economics with professional skills.
Search for your dream job quickly at Navigos Search
Based on the scientific working process, our specialists
will evaluate candidates' abilities and listen to their needs and expectations.
Navigos Search acts as a bridge to negotiate and advise candidates on salary
and benefits. After the candidate gets the nod for a job, we continue following
up closely to support them when needed to aim for "success after achieving
the dream job".
Coming to Navigos Search, you will
get a satisfactory job if you have enough expertise and experience. Don't
hesitate to contact Navigos Search as per the information below if you are
looking for a job as Vice President of Marketing or any other position:
●
HCM Headquarters: 20th Floor,
e.town Central Building, 11 Doan Van Bo, Ward 13, District 4
●
Hanoi
Branch: V. Building - 125 Ba Trieu street, Hai Ba
Trung District
●
Hotline: 1800 585 826
●
Email: contact@navigossearch.com
●
Website: navigossearch.com
●
Fanpage: facebook.com/NavigosSearchVietnam
Navigos
Search - Vietnam's leading middle and high-level talent hunting company