The path to becoming an E-commerce director will be shorter and smoother if you constantly enhance your expertise and gain professional experience.
E-commerce in Vietnam is flourishing by leaps and bounds and is expected to expand in the coming years. This makes the workforce demand in this field increasingly attractive to young people. How to become an E-commerce director is the question of many employees aspiring to reach the apex of their careers. Let's find it out through the sharing below with Navigos Search!
1. Why is an E-commerce director the pinnacle of a career?
E-commerce director is a title and a senior management position in an enterprise, responsible for coordinating and controlling the entire operation of the e-commerce site and negotiating and cooperating to expand the customer group.
This position is considered the right-hand man of the Chief Customer Officer (CCO), effectuating the CCO's vision into business strategies on the e-commerce platform and determining the success or failure of the business.
It is no coincidence that companies and businesses spend a lot of time enthusiastically hunting for appropriate candidates for the position of E-commerce Director. Along with the rigorous requirements of this position are attractive benefits. Besides, many surveys have shown that the E-commerce Director is a prime candidate for the CCO position.
E-commerce director is the pinnacle of a career
2. E-commerce director should be distinguished from E-commerce manager
Many people are still confused about the roles and differences between the position of E-commerce director and e-commerce manager. Although there are some similarities between these two positions, the essence is different.
An E-commerce manager is a person who manages all online sales channels of the enterprise such as web, app, and social networks, and works with the Marketing department to make sales plans effectively.
Meanwhile, the E-commerce director holds a primary position in helping CCOs to plan short, medium, and long-term business strategies on the e-commerce platform. The E-commerce director is the person who is responsible for managing all activities of the e-commerce department and risk management and evaluating the results of activities to ensure the e-commerce site operates well and on schedule to maximize profits for the business.
Thus, the role of the E-commerce Director is much more well-rounded than that of the e-commerce manager. Besides, the knowledge and skill requirements of an E-commerce director are very different from that of an e-commerce manager. Continue to follow the next section to understand this issue better.
3. What are the requirements for this position?
Knowledge of technology
E-commerce is a form of online business with great support from information technology and the Internet to manage work and make purchases, exchanges, and payments. Therefore, being proficient in technology will help the E-commerce director make the most of the strengths of information technology to promote steady business development and coordinate work easily.
Strategic vision
The E-commerce director must know the current situation and predict the future of the field they're doing. They must master survey and market research skills to capture users' online shopping preferences. This is not only a job requirement but also a way for them to get the power to understand the market and grasp business opportunities.
Nowadays, most people assume that anything can be sold online. However, as an expert in this field, they must know what is or will be loved by users, can sell well, and then plan to sell a lot at the best price for the business.
This senior leadership position needs someone with a strategic vision
Good communication skills
The job of this position is to communicate with primary partners and customers, so they must communicate skillfully. Arming themselves with these skills is a way for them to effectively communicate work content to the e-commerce exchange staff and build good relationships with customers.
Excellent leadership skills
Great leadership skills will help them coordinate work and manage the staff under them effectively. A good leader must also know how to motivate his or her employees to work more efficiently and make the right decisions at the right time to solve any problems that arise appropriately.
Creativity and innovation
As the head of business e-commerce sites, they must be creative and innovate constantly. This will set them apart from other competitors in the market and attract more customers.
4. Extensive professional knowledge is a must
The digital world is always changing and constantly evolving, and today's knowledge may become obsolete in the future. Therefore, they must regularly seek information and cultivate knowledge to keep pace with the development of the field they are working in.
There will be things that are not available online, requiring the E-Commerce Director to find more documents at home and abroad. Thus, always actively expand your relationships, connect with industry experts, and spend more time learning more knowledge. In particular, e-commerce is a field requiring constant creativity. Therefore, if you do not actively cultivate knowledge, you may be eliminated anytime.
In-depth professional knowledge is indispensable
5. What do you need to study to become an E-commerce Director?
The knowledge and skills E-commerce directors need are specific. Therefore, if you want to become an E-commerce director, you should have formal training. First, you need to be well-trained at universities in Foreign Trade, Economics, or Business Administration to get a solid foundation of basic knowledge.
Besides, you should also take advanced training courses such as Diploma in building an online business, Diploma in E-business, E-commerce Fundamentals of Online Customer Communication, Getting to your business online, E/commerce and selling online, or E-commerce to get internationally valid professional certificates to confirm your professional competence.
6. The path to getting the E-commerce Director position
Like other jobs, the e-commerce profession also requires going from low to high. If you are a greenhorn, start from the position of an e-commerce staff. After that, be promoted to Head of the E-Commerce Department, then E-Commerce Manager and E-Commerce Director.
Starting from an employee position, you need several years of work experience to accumulate skills and expertise to progress to a Head of department, manager, and step by step become an e-commerce director in the enterprise. Notably, if you prove your high capacity for a long time, you will likely be promoted to CCO.
The path reaching the zenith of a career is always open to those who make the effort
If you are passionate about E-commerce and have creativity and prediction skills, bravely aim to become a future E-commerce Director. Maybe it's the stepping stone to reaching the position of CCO and conquering other top career positions. Navigos Search wishes you success with your choice!
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