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Below is a "portrait" of a potential head of marketing. With these shares, Navigos Search hopes that the candidates will know the elements they already possess and the factors that need to be cultivated and further trained to map out the most sustainable promotion path for themselves.
1. Who is the head of Marketing?
The head of the marketing plays a key role in the marketing department, responsible for managing and operating the marketing department of the business. With his professional knowledge, experience and skills, the head of marketing will help increase brand recognition and effective image of products and services of the business in the eyes of customers.
The head of the marketing plays a key role in the marketing department
2. Head of Marketing’s detailed job description
The duties of the head of marketing is depending on the size and sector of the business. In general, this position must perform the following tasks:
- Market research and analysis sales data
- Determine your marketing budget
- Planning marketing, advertising programs, events, discounts, promotions
- Responsible for all marketing activities in the business
- Recruit marketing staff and manage and supervise the staff to implement marketing and advertising campaigns
- Organize training and employee training courses to improve work performance
- Proposing reward, discipline and salary increase for marketing department staff
- Build, maintain and develop relationships with customers and partners
- Coordinate with other departments to implement communication campaigns
- Advise, propose new marketing strategies and report the work to superiors
3. Factors that make a good head of Marketing
To become a good head of Marketing, first of all, you must have a university degree or higher in Marketing, Business Administration, Economics or other related majors and have at least 3-5 years of working experience in a similar position.
In terms of professional qualifications, you need to be trained in economic management, have a thorough understanding of marketing and corporate governance, current economic and corporate law as well as other legal documents.
Candidates should have professional qualifications and work experience
Understanding the industry and brand, distribution channels
Understanding the industry and brand will help the person in this position have an overview of the actual industry in which they are doing business and also the direct and indirect competitors of the business. The development of a distribution channel with good coverage and high sustainability. That means that the head of marketing has gone almost half of that marketing strategy.
The leader needs to know clearly which channels the competitor is distributing, ignore the opportunity to develop new marketing strategies to expand marketing opportunities, business and increase profits for the business.
Finance knowledge
In order for brand marketing and trade to take place effectively, the implementer needs a solid financial background. An excellent head of marketing must estimate the budget to spend, the profit earned for the business to implement the most effective marketing plan.
Market research, customers psychology
The target audience of marketing strategies is the buyer. Understanding the needs and expectations of customers is the core element of creating a highly effective marketing strategy. They must carefully study their customers through market research, actual observation to come up with marketing strategies that bring high revenue.
And to understand customers, it is necessary to have market research skills. Understanding the market situation will help the head have a more objective view of the actual situation and determine the best direction for the marketing strategy.
Leadership skills
The nature of the job is to manage many employees in the department, so leadership is also an important factor. A professional department head will show good leadership, making subordinates respect his professional qualifications.
They need to be transparent, to accurately recognize the advantages and disadvantages of each individual, to assign appropriate tasks and know how to work, to connect with other departments to support the work to accomplish the common goal.
The head of a department needs leadership skills
Solving problems skills
Marketing activities are difficult to avoid unexpected situations, communication crises. The head of the marketing will stand in charge of handling them. Therefore, their ability to observe, acumen and be flexible will help them deal well with any problems and bad situations that occur.
Creativity and passion
Creativity and passion are two factors that go hand in hand and complement each other in the working process of a marketing manager. Possessing a creative, flexible mind and always bringing breakthroughs will help them "practice" better. However, just being creative is not enough, they must also have passion. If they are not passionate about the profession, daily tasks will gradually become boring, the pressure from business results will make them fall into overload without finding their own path.
At the same time, creativity and groundbreaking ideas don't always come into play. It is their passion for work that will motivate them to find new ideas and not give up before any difficulties or challenges.
Communication and listening skills
The role of the head of marketing is to coordinate and motivate employees to follow the plan. Therefore, they must have good communication skills to convey information to help employees work at their best. In addition, clear communication also helps them make reports, perform well in front of management as well as create strong relationships with customers and partners.
In order to have good communication skills, they need to actively listen to the opinions of their superiors and subordinates and also the requirements of customers. Listening will help them realize their own limitations, mistakes when working, the desire to be met by customers to improve and help improve work efficiency.
Good listening and communication skills support the work a lot
4. Salary, advancement opportunities
The current salary of the head of marketing ranges from 15 to 30 million VND/month. For people with high capacity, extensive experience and working in large enterprises and corporations, the salary will be a huge number. Besides the salary, there are many other benefits such as high bonus, 13th month salary, insurance, vacation and many other corporate policies.
When they hold the position of head of marketing for more than 5 years and continue to improve their capacity to the Master's level and accumulate more practical experience, they can completely advance to the position of Marketing Director. The most important thing is that they need to do well in their current role and have the spirit of constantly learning and persistently improving themselves every day. Career development opportunities are always open and open to those who know how to make efforts.
5. Address to looking for a job as a reputable marketing manager
With a high income and good job opportunities, clear promotion, what are you waiting for without sending your CV to Navigos Search. Every day at Navigossearch.com website, the recruitment news of marketing managers and many mid- and senior-level jobs is constantly updated.
Established in 2002, Navigos Search belongs to Navigos Search Group, which owns the largest traffic recruitment website in Vietnam - VietnamWorks. With a huge data volume of 375,000+ senior candidates, 85,000+ senior management candidates and more than 5,000,000+ accounts from VietnamWorks data, it is a great advantage for headhunters to help candidates quickly find a job as a head of marketing.
Besides, with a team of highly experienced consultants, deeply knowledgeable in each core industry, a strict recruitment process to ensure the best quality information. All these have helped Navigos Search reach new heights in customer service quality, leading in the field of recruiting mid- and senior-level personnel in Vietnam.
Navigos Search - Vietnam's leading middle and high-level talent hunting company
Over 20 years of experience in the field of recruitment, Navigos Search is proud to bring millions of the best job opportunities to employees, supporting hundreds of thousands of businesses to get the best quality human resources.
Right now, if your business is looking for personnel, contact Navigos Search to get the most potential candidates. Or if you are looking for a job as a head of marketing or want to be informed about positions that match your skills and ambitions, quickly send your CV to Navigos Search to be contacted when there are any positions available. suitable recruitment position.
Contact the North team headhunter here
Contact the South team headhunter here.
Navigos Search - Vietnam's leading
middle and high-level talent hunting company