The secret to finding a successful retail marketing manager job

Marketing is growing strongly and crept in every field, including the retail industry. That is the reason why the demand for retail marketing manager jobs is increasing and the benefits candidates receive are increasing. If you are intending to pursue this career, let Navigos Search help you achieve your dream. The tips below will help you quickly apply for a successful retail marketing manager job!

1. Assess the employer's expectations

The employer's expectations are clearly shown in the "tasks" and "requirements" sections of the job posting. This is the basis for candidates to screen the retail marketing manager vacancies that are most suitable for them. Specifically, you need to meet the following conditions to successfully apply:

Degree

Candidates need to have a Bachelor's degree or higher in Marketing, Business Administration, Economics, ... or some other related majors. You must be trained in economic management, have extensive knowledge in the field of retail marketing and corporate governance, economic law system, current corporate law and other related legal documents.

A good retail marketing manager needs a high degree

Work experience

Some recruiting companies for retail marketing managers also require candidates to have at least 3 years of business management experience and 5 years of experience in the marketing field. Expertise and experience are a solid foundation to help candidates confidently take on their roles and improve their chances of becoming a leading retail marketing specialist.

Skills

Besides, depending on the field of operation of each business, the retail marketing position will require different soft skills. But in general, candidates need to converge the most important skills below:

Leader skills 

Leadership skills here not only include the right to command others, but you must know how to convince your superiors to agree to approve the proposed marketing strategy, leading the team of employees under your own ability. At the same time, you must also assign tasks in accordance with each person's strengths and cooperate well with other departments to create the best growth for the business.

Research and analysis skills

Research and analysis skills will help you conduct effective market research and keep up with customer needs to enhance your competitiveness against other leading retailers. People working in this field can rely on available data to conduct work. However, self-research, analysis and evaluation will help you understand more deeply to come up with the most optimal retail marketing strategies and plans, contributing to increasing sales for businesses.

Research and analytical skills are very important in this profession

Excellent content

To create a good retail marketing plan and strategy, bringing high revenue to your business, you need sharp reasoning, logical thinking and the ability to deliver creative content. There are many people who still think that retail marketers do not need sharp writing skills. However, this thinking is completely wrong because the person working in this field will have the task of specializing in planning and managing the implementation of that plan and goal. Writing skills are always a mandatory requirement and a core factor to help you create breakthrough and highly effective marketing plans. So, try to practice to create a "hard" writer in this profession.

Market Segmentation Techniques

The market always has many different customers and it is not easy to satisfy all "gods". With the task of being in charge of communication and product promotion of the business, the retail manager needs to know how to segment the market to hit the right target group in order to get the maximum sales profit. 

Creativity and passion

Without breakthrough creativity and passion, you will certainly not be able to stand in this profession. If your creativity and ability to think outside the box help you develop a successful career, then your passion for your work will help you stick with it for a long time. These are two important factors that always go hand in hand and complement each other in the working process of a professional retail marketing manager.

Don't be afraid to challenge

The field of marketing in general and retail marketing in particular are developing rapidly. Therefore, you cannot lack the risk, love of challenges to find your own way in the retail marketing race as well as be strong enough to compete with other competitors in the market. Dare to think, dare to do and willing to take responsibility are the factors that create success for retail marketing managers in the current 4.0 era.

Dare to think and dare to do are also essential factors

2. Prepare a quality CV

After you have fully prepared your career in terms of expertise and experience, the next step you need to do is to create a quality CV to impress the employer. You need to know the following notes to get the perfect CV:

Presentation layout

As mentioned, creativity is a factor that is highly valued by retail marketing recruiters. A monotonous CV with a familiar layout will be difficult to "score" with the employer. In fact, many people in charge of screening applications have chosen this way to quickly find the right candidate. This means that no matter how attractive the content is, but the CV format is not eye-catching, you will also lose your chances of being hired.

So, please refer to the CV templates of this job that are widely shared on the internet and arrange a reasonable and creative layout to easily attract employers.

Present contents

What are the retail marketing recruiters looking for? All will be shown in the task, job description in the job posting. From that information, you should:

Please specify relevant qualifications and training majors

Prominently demonstrate relevant work experience

Identify the skills required for each task and list them on your CV

Refer to the content of impressive CVs for retail marketing positions to integrate more content

to increase competitive advantage

3. Upload your CV at a reputable recruitment agency

When you have fully prepared everything, the most important thing now is to find a reputable position to submit your CV. Finding a job through a headhunter company is still the best choice right now. Among the headhunter companies in Vietnam today, Navigos Search is considered as the leading prestigious unit.

Navigos Search is one of three brands of Navigos Group (Navigos Search, VietnamWorks, Primus). With a huge data of 375,000+ senior candidates, 85,000+ senior management candidates and 5,000,000+ recruiters registering for an account is the biggest advantage that helps Navigos Search's headhunter team to support job seekers work as a retail marketing manager or other professions quickly.

Navigos Search - Vietnam's leading middle and high-level recruitment company

At Navigos Search, with a very strict recruitment process, based on the candidate's ability, experience and labor market situation, Navigos Search consultants will conduct a search and discuss the working environment and the most suitable job position.

All consultants have at least 3 years of experience in the field of recruitment, graduated from University or higher and are well trained through specialized skills courses. Navigos Search acts as a bridge to negotiate and advise on salary and benefits for candidates. After the candidate receives the invitation letter and confirms the participation, the vacancy will be closed. In particular, we continue to follow candidates closely to succeed after joining the company.

All these have helped Navigos Search reach new heights in customer service quality, leading in the field of recruiting middle or high level personnel in Vietnam.

Right now, whether you are looking for a job as a retail marketing manager or want to be informed about positions that match your qualifications and skills, please contact Navigos Search to quickly get the job in hand. 

4. Preparing for the interview round

Not only can you successfully apply with a CV, but to improve your chances of being hired, you need to prepare well for the interview round. As follows:

Consult a set of interview questions for retail marketing managers

•  Tell us about your experience as a retail marketing manager?
•  How do you identify potential customers in the retail industry?
•  How do you manage and improve the performance of your subordinates?
•  What was your previous mistake in retail marketing? How do you handle them and what do you learn from them?
•  Name the forms of online marketing for the retail industry that you know?
•  What do you do to overcome the pressures in the profession?
•  What is your most successful marketing campaign?
•  Why did you leave your previous company?
•  What is your desired salary?
•  Why should our business choose you for the position of retail marketing manager?

Learn about the employer

Learning about the employer not only helps you better understand the place you are applying for, but also makes the employer feel your enthusiasm and desire to work for the position being recruited. Visit the business website for the most important information about retail marketing positions and businesses.