Marketing is an indispensable position in businesses. To adapt and develop in today's fiercely competitive environment, marketing "warriors" must combine many different skills. Join Navigos Search to discover 9 essential skills that every professional Marketing Specialist needs to possess in the article below.
1. Search engine optimization skills (SEO)
SEO - Search Engine Optimization, it is a prerequisite skill that a Marketing Specialist needs to have. Because in the current 4.0 technology era, Google has become the most prestigious search engine. The Google search engine is considered a "guideline" that can respond to all users’ questions.
Therefore, a website or an article displayed at the "top" will be easier to reach customers, from which they will trust your services and products. To do this, a Marketing Specialist must master SEO skills, namely: Keyword research, Onpage SEO, Offpage, building backlink systems,... Through this process, a Marketing Specialist can quickly raise the brand awareness of the business to customers..
To acquire this skill, in addition to the basic knowledge trained in school, read from books, you need to constantly research and learn new knowledge, keep yourself updated with Google's algorithm changes, gain experience from projects, realistic strategies,... That is how opportunities to become a new Marketing Specialist are more open to you.
Essential skills of a great Marketing Specialist
2. Return On Investment (ROI) measurement skills
ROI (Return on Investment) is the ratio of net profit to total investment costs. In other words, ROI is a measure of the ratio of profits received to the initial costs.
Currently, the ROI index is popularly used because of its flexibility and efficiency. Therefore, to become a good Marketing Specialist, it is impossible to ignore the skill of measurement of ROI. When implementing campaigns to attract customers or to position your brand, a Marketing Specialist must master the skill of analyzing ROI to evaluate the actual effectiveness of the profit data. From there, consider and adjust the current and future campaigns accordingly.
See more of our articles: What are the duties of a Chief Marketing Officer (CMO)?
3. Analytical skills
Analyzing is an essential skill of a professional Marketing Specialist. It is no coincidence that businesses focus and are willing to spend large sums of money to invest in analytics. From the talking numbers, a good Marketing Specialist will understand and be able to create the main content that needs to be paid attention to. Thereby, forming preliminary solutions in promoting the brand and products of the business.
Improve and develop good analytical skills, you will improve your ability to debate. At the same time, this is also a way to accumulate knowledge, process complex information, solve problems and come up with more effective solutions to help you build a successful marketing career of your own.
4. Project and time management skills
Project and time management is considered the most basic skill of every Marketing Specialist. Because if you do not manage well, do not know how to arrange and perform work in a strict and orderly manner, it will waste time and effort, which leads to projects being delayed and the final work result is inefficient.
To practice and hone effective time and project management skills, you need to set up a tight plan, set work goals, break down goals by importance and priority, carry out, follow the plan, monitor and report progress on a regular and consistent basis. That will help you focus on doing everything well with high performance and optimal efficiency.
A Marketing Specialist needs project and time management skills
5. Market research skills
Market research is an important work in marketing activities, including both traditional marketing and online marketing. If a business only focuses on developing good products and does not care about the needs and tastes of users or does not know what "tricks" and tactics its competitors are doing, it is very easy to lose its position in the market. Since then competitors could easily "surpass" on all fronts from revenue to brand position.
A talented Marketing Specialist will know how to research, analyze the level of market competition and grasp customer psychology. Competitive situation of enterprises and competitors, evolution of customers and suppliers, substitute products, ability to penetrate the market of new products, etc. are the information that helps determine the position of the company and build brand/product messages as well as price positioning and create the best marketing campaign.
6. Creative skills
Creative skills are the key to helping a Marketing Specialist find the door to success. Without this skill, you will not create a brand mark for your business. Creativity is not only about finding something new, something that has never existed before, but the meaning of creativity is broader than renewing old things by treating things more skillfully according to your point of view. Don't be too pressured to create completely new things for the market, but rely on your observations to create things that are truly meaningful, understandable, and impressive for users and businesses.
Currently, there are too many businesses in operation. This means that customers will face a lot of marketing information in the market. Users tend to ignore general information and only pay attention to what is really new and unique. Therefore, constantly being creative to find new marketing solutions and building a unique customer approach strategy is a mandatory requirement of a talented Marketing Specialist.
In order to improve creative skills, a Marketing Specialist must constantly research, learn, observe, cultivate knowledge, quickly update the world's marketing trends, even “marry the job” if they do not want to be replaced in this intense profession.
7. Digital Marketing skills
Currently, digital technology has penetrated deeper and deeper into the nooks and crannies of life, greatly influencing consumers' purchasing decisions and behavior. Therefore, a Marketing Specialist must stay updated with the development trend of digital technology sooner, and at the same time have a deep understanding of the field of digital marketing.
Digital marketing is an extremely important marketing skill in today's digital era, helping you find and reach customers quickly, accurately and efficiently. Digital Marketing is marketing activities and information exchange, brand promotion through Internet and digital platforms, including 4 main forms:
- Owned Media - channels that businesses own such as websites, microsites or blogs, etc.
- Paid Media - a form of paid media including display advertising, social ads, search display ads, KOLs, retargeting,...
- Earned Media - viral communication, which means that customers and the target public self-spread information, self-communicate about the brand
- Social Media - social media including Facebook, Instagram, Youtube, Forum, Twitter, Pinterest,...
However, you must be careful when launching advertising campaigns on these platforms because each platform will have different characteristics, different nature, they are constantly being refreshed and policies are regularly updated. Failure to do so will result in a waste of money and time. Therefore, a Marketing Specialist must learn how to set a reasonable budget, aim at the right target, monitor and update the data regularly,... to practice better digital marketing skills.
Digital marketing skills
8. Communication skills
Communication skills play an important role, determining the success or failure of a Marketing Specialist. A talented Marketing Specialist must have good communication skills to convey information and ideas to colleagues and partners clearly and in detail. From there, they will build and create effective marketing strategies.
Besides, possessing good communication skills, you will easily convince customers to choose your products and lead customers to follow your own story, touch the emotions of buyers, make them excited with the products you are offering.
Not everyone is born as a good communicator and knows how to lead a good, attractive conversation. There are still some people who are born talented - they have the ability to speak and attract listeners with their words. However, they themselves also need to try, practice continuously and seize opportunities. Everyone has their own chances and can reach success if they don't stop working. So, to practice good communication skills, you need to:
- Be bold and confident to meet with everyone.
- Actively participate in marketing activities to experience, practice and accumulate skills.
- Make friends with marketers who have good communication skills to learn from them.
- Don't be afraid to let experts and experienced Marketing Specialists give advice because they can easily identify your strengths and weaknesses. From there, know how to promote your strengths and overcome your weaknesses to improve communication ability.
- Create a personal image, build a confident attitude at work.
- Knowledge is very useful but experience also matters. Let's plan for marketing sessions where you can “shoot the breeze” to practice controlling words to attract listeners,…
- Refer to as many situations and case study as possible for example in this marketing job,...
9. Maintain and develop relationships
In addition to relationships with colleagues, a Marketing Specialist needs to learn how to maintain and foster relationships with potential customers, and know how to turn potential customers into loyal customers with your brand. If you can't maintain a relationship with your customers, your marketing effort will not be successful.
Here are 9 essential skills to help you become a great Marketing Specialist. Make an effort to hone your existing skills and add to the missing skills to become a multi-talented Marketing Specialist. Navigos Search wishes you success!
To successfully seek for quality Marketing Specialist jobs, you can visit Navigos Search's recruitment page and contact our experienced consultant experts using the information below:
- HCM Headquarters: 20th Floor, e.town Central Building, 11 Doan Van Bo, Ward 13, District 4
- Hanoi Branch: V. Building - 125 Ba Trieu street, Hai Ba Trung District
- Hotline: 1800 585 826
- Email: contact@navigossearch.com
- Website: navigossearch.com
- Fanpage: facebook.com/NavigosSearchVietnam
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