What is a portfolio? How to Create a Professional and Eye-Catching Portfolio

Table Of Contents

Portfolio is analogous to a digital book that documents the items that applicants have made during their job to help companies evaluate candidates' potential by presenting them with skills, experience, and creativity.

Portfolios are no longer a strange thing in the process of preparing job applications, especially for those working in the field of graphic design, and are quickly becoming an important aspect in helping candidates stand out. A portfolio's distinctiveness and appeal not only makes candidates stand out, but it also raises their chances of passing the initial application round. So, exactly what is a portfolio? What role does it play in the hiring process? How can you create an eye-catching portfolio that will capture the attention of the employer? Please read the article below for a more complete answer.

1. What is a portfolio?

What exactly is a portfolio? A portfolio is simply a competency profile, a collection of activities and projects completed while working. A portfolio is a crucial tool for impressing investors and potential employers.

Candidates can use a portfolio to show companies their abilities and expertise, as well as their capacity to develop ideas. A personal portfolio sample not only demonstrates your personality but also your originality, assisting companies in determining a candidate's potential.

Portfolios are no longer limited to individuals in the fields of design or art. Even persons working in sectors like Content Writer and Copywriter should have a well-kept Portfolio in order to express themselves clearly. As a result, Portfolio is not restricted to any profession.

Portfolio is essentially a capacity profile

Portfolio is essentially a capacity profile

2. What is the important role of Portfolio?

In fact, Portfolio plays an extremely important role, not only for individual candidates but also for businesses today. That is shown in detail as follows:

  • For individuals: A customized portfolio is a highlight that helps you shine among the "forest" of individuals applying for the same position. A portfolio will help employers easily visualize the projects, experiences and skills you present in your CV.
  • For businesses: Portfolio for businesses is considered a publication that helps identify and promote the brand. Businesses will often print portfolios into books and give them to their customers. Thereby, partners will provide objective and detailed assessments of the business as well as determine whether or not to cooperate.

3. Common types of portfolios

According to demand

  • Personal portfolio: Used to present personal products and achievements.
  • Business introduction portfolio: Used to introduce outstanding products, services and projects of the business.

According to form

  • Printed portfolio: This is the most popular type of portfolio, which can be printed into thin books sized A4, A3, A5 or catalog form.
  • Portfolio PDF: This type of Portfolio is often used for online submission.
  • Website-style portfolio: This type of portfolio allows you to reach more customers and is suitable for freelancers.
  • Video portfolio: Candidates applying for acting or performing positions often need to create a portfolio summarizing their experience in front of the camera.

According to form and needs, portfolios are divided into many types

According to form and needs, portfolios are divided into many types

4. Distinguish between Portfolio and CV

Portfolio and CV (Curriculum Vitae) are two important elements in the job application process, but they have different goals and uses. To distinguish between Portfolio and CV, let's follow the details of the following table:





Portfolios focus on showcasing the products, projects, and achievements of the candidate or business. It is a way to clearly demonstrate what you have done and your actual abilities.

CVs focus on listing personal information, education, work experience, skills and professional achievements.


Products, projects, photos, videos, and any other work you've done. May include feedback from customers or colleagues.

Personal information, education, work experience, skills, certificates and awards if any.


Can be print, PDF, web or video, tailored to the type of work and personal needs.

CVs often follow a general structural format and are presented chronologically or by skills.

Circumstances of use

Used to show off your practical skills, creativity and achievements at work. Suitable for fields such as graphic design, photography, art, and fields that require visual demonstration.

Used to synthesize and present personal information when applying for a job.

In short, a CV focuses on personal and educational information, while a Portfolio focuses on showing off the actual products and achievements of the candidate or business. Portfolios are often popular in professions that require creativity and visual demonstration.

5. What elements do employers care about in a portfolio?

Employers are interested in many elements of a candidate's portfolio. Here are some important factors they often consider:

  • Your previous work experience and consider whether you have worked in a field related to the job position they are recruiting for.
  • Projects or work you have participated in, especially those related to the job position you are applying for.
  • The candidate's technical, soft, and leadership skills, including skills such as programming, graphic design, project management, communication, and teamwork.
  • Your creativity and ability to gain a deep understanding of their field of work, which may include solving problems, proposing new ideas, or writing about trends and developments in that field .
  • Formal degrees and training certificates are often of interest, especially for positions requiring specific expertise.
  • In fields like graphic design, advertising communications, and photography, portfolios play an important role. They will review the quality of the works in your portfolio.

Remember, each job position may require different elements, so make sure you understand the requirements of the position you are applying for and focus on the most relevant elements in your portfolio.

Employers are often interested in the projects or work you have participated in

Employers are often interested in the projects or work you have participated in

6. What information does the personal portfolio template include?

Một mẫu Portfolio thực sự chuyên nghiệp, được đánh giá cao sẽ có đầy đủ 3 phần chính sau đây: 

Phần giới thiệu

A truly professional, highly rated Portfolio template will have the following 3 main parts:


When viewing a portfolio, viewers need to know information about the person or company whose resume they are looking for. Therefore, introducing yourself fully and in detail is very important in each Portfolio. Information needed in the introduction includes:

  • Name
  • Portrait image
  • Expertise, qualifications and fields of activity
  • Work experience
  • Clear long-term and short-term career goals
  • Skills related to the position you are applying for
  • Summarize your working history at the old unit
  • Awards received
  • Contact address includes phone number, personal email, and residential address.

Typical products

Many of you still think that putting as many of your products in your portfolio as possible is better. In fact, including all the products/projects in your portfolio will be very scattered and pointless. This can cause loss of points in the eyes of employers and unintentionally lose job opportunities if unfortunately employers see poor quality products.

However, you should not mention too few products because this will make your portfolio look very sketchy. Therefore, you should skillfully filter good and quality products to include in your portfolio, both to help keep your portfolio neat and convincing to employers.

Reviews from partners

Your profile will gain value from testimonials from clients who have worked with you or your accomplishments. Qualified applicants with glowing references from prior positions frequently draw employers.

A comprehensive portfolio requires not only the three primary components listed above, but also the following minor details:

  • Copyright protection information: It is imperative that you explicitly state that all of the works in the Portfolio, regardless of whether they belong to a group or an individual with whom you have collaborated, are your property, proprietary, and cannot be duplicated without authorization.
  • Life and work motto: Emphasize your viewpoint on the field you are pursuing and your working perspective. Employers gain a better understanding of your work ethics and values as a result.
  • Career goals: Clearly define your future professional objectives, both short- and long-term. Employers can assess if you and your firm can collaborate towards shared objectives by looking at this aim, which displays your personal objectives as well.

7. How to make an impressive personal portfolio that attracts employers

Not everyone is skilled in creating, organizing, and designing a portfolio that will genuinely draw in and wow employers. To create a compelling personal portfolio that appeals to employers, you should review the following tips.

Arrange your portfolio in a methodical manner

Selecting the goods to include in your portfolio is a crucial choice. The best items or projects for each industry will be selected by the candidates and displayed in their portfolio.

For instance, it is imperative that you provide examples of your previous design work if you are applying for a career in graphic design. On the other hand, it is crucial to provide exceptional articles or video products that were created from your scripts if you are looking for a job as a content creator.

Additionally, prioritizing quality over quantity is important. You should choose the best projects or products to show in your portfolio. This means you don't need to include all of your projects or products in your portfolio. Only the best works should be selected to create an impressive and quality portfolio.

Guaranteed aesthetics

Candidates can customize the layout of their portfolio using design programs like Adobe Photoshop and InDesign. If a candidate lacks professional presentation skills, they can consider using the Portfolio's natural flow to organize their projects in a way that will draw viewers in.

In order for the Portfolio to be full and maintain its worth, candidates should also pay attention to other elements including the use of acceptable colors, the selection of appropriate fonts, image resolution, and image size. proficient.

Update new trends

Do not present outdated or long-standing projects in your portfolio, unless they are outstanding projects that have contributed to your reputation and reputation.

Instead, focus on adding your newest products to your portfolio. This helps demonstrate your synchronization and continuous improvement in integrating with technological change. Let the employer see that you are someone who not only keeps up with trends but also constantly strives to not become someone who "rests on the laurels" of the past.

Focus on adding your newest products to your portfolio

Focus on adding your newest products to your portfolio

Use printed portfolio when interviewing

Nowadays, the majority of applicants prefer to use digital portfolios. Nonetheless, candidates ought to bring a hard copy of their portfolio to an in-person interview. This aids in their preparation and helps them make a good first impression on the employer.

Read mow: Compilation of 30 Common Interview Questions and Strategies for Smart Responses

Showcase the top projects and goods.

Be certain that every product or item you display in your portfolio is the greatest. They will enable you to shine and make the most of your unique set of skills and abilities. Your portfolio may be small, especially if you are just getting started in the field, but it must be "substantial" in order to leave a lasting impression on potential employers. Specifically, the items in the Portfolio don't have to be made for profit; non-profit projects are also welcome, provided they are eye-catching and visually striking enough to draw notice.

A job application portfolio is an opportunity for candidates to effectively promote their personal talents and experiences. Hopefully this article helps you better understand what a Portfolio is and how to make the best job application Portfolio. Wishing you create an impressive portfolio that best suits your personal style! Don't forget to follow Navigos Search to update more useful articles about jobs!

 Navigos Search - The leading headhunting brand for mid - and senior - level in Vietnam

Registration Form For Subscribing To Latest Advices