Sales & Marketing Director

Strategic Vision & Leadership: Formulate and implement a strategic roadmap that balances immediate sales targets with long-term growth, adapting to the rapidly changing beauty industry. Lead and motivate cross-functional teams, including sales, digital marketing, and brand management, ensuring alignment with the company’s overall growth strategy.
Multi-Channel Management: Manage a wide range of sales channels, including major e-commerce platforms like Shopee, Lazada, TikTok, and the company’s own e-commerce site (brand.com). Ensure strategies are optimized for each channel to drive revenue while addressing their unique challenges and opportunities.
Marketplace Growth: Utilize a strong understanding of marketplace dynamics to enhance sales performance, optimize promotional strategies, and attract new customer segments on key platforms.
Brand Management: Oversee the growth and promotion of global prestige brands alongside private-label skincare lines, ensuring a consistent and cohesive brand message across all digital and physical channels.
Sales Strategy: Develop detailed sales strategies that respond to the evolving market. Continuously adjust to shifts in consumer behavior, platform trends, and market dynamics to sustain and drive growth.
Digital Marketing & Innovation: Partner with the digital marketing team to craft impactful campaigns that boost traffic, engagement, and conversions. Innovate in content strategy, performance marketing, and customer acquisition/retention to maintain a competitive edge.
Data-Driven Decision Making: Leverage key performance data from various sales channels to adjust strategies and ensure continuous optimization across all platforms.
Community Building & Customer Loyalty: Develop initiatives aimed at building a strong customer community, fostering relationships, enhancing loyalty, and driving repeat business.
Business Growth: Play a pivotal role in shaping the overall business development strategy, identifying new opportunities for expansion, partnerships, or product development to support future growth.