Marketing Manager (F&B Chain)

Advertising and Promotion
• Implement advertising and PR through SEO and MEO channels.
Market Research and Business Planning
• Conduct market research to identify target customers, develop and refine business concepts, and create appropriate business models.
Brand Building and Operational Planning
• Execute plans for store design, kitchen layout, menu planning, menu item development, and service planning.
• Build the brand to achieve revenue and expenditure levels as established in the business model.
Annual Marketing Plan
• Develop the annual marketing plan, including events, fairs, and product planning for these events.
Business Development in Vietnam
• Conduct market research, adjust business formats, and plan the launch of the Arkmeal business in Vietnam.