Head of Marketing & Communications

KEY ACCOUNTABILITIES
POSITION RESPONSIBILITIES
• Develop and implement an integrated Marketing, Communications, and Branding strategy that aligns with company's overarching mission and strategic goals.
• Ensure that the brand is highly visible, compelling, and respected globally among key audiences: prospective students, faculty, alumni, media, academic partners, and corporate recruiters.
• Collaborate closely with academic colleges and leadership to design and execute marketing campaigns that support student recruitment, faculty hiring, program visibility, and institutional reputation.
• Lead strategic media relations and thought leadership initiatives, promoting faculty research, academic programs, student success stories, and institutional milestones to global audiences.
• Manage digital presence, including content strategy, social media, SEO/SEM, and website optimization, to engage and grow target audiences across geographies.
• Develop and monitor key marketing performance metrics; continuously evaluate effectiveness and adapt strategies accordingly.
• Oversee creative resources, including the development of digital assets, branding toolkits, and multimedia content (videos, photography, graphic design).
• Conduct market and competitor analysis to provide insights that inform brand strategy, program development, and student recruitment efforts.
• Maintain effective internal communications across departments to ensure alignment on messaging, branding, and marketing initiatives.
• Identify and manage relationships with external partners, vendors, and media agencies.