Elevate your personal brand: You are a marketer to yourself

Impressive personal branding not only helps you assert yourself, enhance your competitive advantage, but also attract new development opportunities.

The famous American writer - Tom Peters emphasized that “We are all CEOs of our own companies. To survive in the marketplace, you have to know how to promote your personal brand.” So do you understand what personal branding is? The importance and how to build a personal brand on social networks? Right below is the exact analysis for this problem by Navigos Search - Vietnam's leading headhunter brand today.

1. What is personal branding?

Personal brand is all that other people evaluate and perceive about an individual, including appearance, personality, life attitude, values contributing to society, ...

Personal branding is like branding a business. This is how you affirm your inner and outer core values.

Learn about personal branding

2. Affirm the importance of personal branding

In a time of fierce competition in the labor market, personal branding has become an essential element for everyone to achieve success. Therefore, creating a personal brand brings important things such as: making a difference, enhancing self-worth to bring opportunities for career advancement; increase competitiveness at work; building trust in relationships, bringing many short-term and long-term benefits,...

When building a successful personal brand, you will assert who you are in the eyes of others and you will become more special and attractive among 8 billion people out there. Fame and prestige mean that you become more influential, more interested, sought after and possibly the ideal type of other people.

3. The secret to enhancing your personal brand

Building a personal brand takes a long process, requires you to be really determined to implement and invest and research thoroughly. Here are some cool tips that you can refer to:

Positioning your own abilities

First, you must define your self-worth. You need to determine who you are, what are you capable of being famous in, what you want you to be able to do for the community, what core values you bring, etc.

Answering these questions correctly, you will locate where you are, what style you want to be,... When you position yourself correctly, you will promote your strengths, Stay true to yourself and help the content you build later to be natural, unified, and leave a positive impression on the community.

Choose a professional image for your personal brand

Before the explosion of the internet as well as social networking platforms, you need to use a professional, dynamic image, have the right and impressive life philosophy to easily stand out in the community. You can also choose realistic, thoughtful, friendly images while working.

Regardless of where you choose to use images, you must ensure that the images are posted with high quality, meaning. This is an affirmation of a reputable personal brand in the market.

Build valuable content

If the image determines whether the public clicks to find out about you or not, valuable content is a retention factor, enticing them to come back next time. When the heat of social media is seen as a race, of course you need to race in both quantity and quality. But remember, quality content is always something to keep the audience engaged. Try to produce unique, attractive content and ensure the right standards in terms of words and images.

Build relationships with influencers

Building a strong network of relationships with influencers is extremely important. When your name and image are shared with famous people in the field you are pursuing, your personal brand will have a great boost to increase the chances of growth.

Start by making a list of influencers in that field. Then, actively participate in groups and events related to the field they are pursuing because this place often has their appearance. Get to know them and become friends with them.

Spread your personal brand on social networking platforms

Social media is an incredibly powerful tool when it comes to personal branding. Right now, you are living in the era of witnessing the rise of social networks, so don't go against this trend. Make the most of the variety of content delivered across all platforms.

Facebook, Instagram, Youtube, LinkedIn, etc. are the top places that you should focus on. Your professional appearance on these platforms accompanied by quality content will make it easier for the public to understand the value you bring.

Believe in yourself and always be yourself

This is essential to boosting your reputation and increasing your personal brand vigor. Communicate confidently in front of friends, colleagues or anyone and be very knowledgeable about the issue being conveyed. In particular, always be yourself and make efforts in any situation. Surely these will create an impressive personal brand for you.

No matter which path you choose to build your personal brand, it is a long process that requires effort and perseverance. Are you ready to build your personal brand? Hope the experience that Navigos Search shared has been helpful for you.

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Navigos Search - Vietnam's leading mid- and high-level talent hunting company