Job Description
Job Purpose & Performance Objectives:
• Develop and put into practice trade marketing to promote the goods using POS and value chain.
• Develop connections with important suppliers in order to find new sources of income. Encourage promotional strategies in order to find new prospects for promotion.
• Create and carry out plans for brand growth. Take the lead in identifying and acquiring novel concepts and goods.
Responsibilities:
1. Trade Marketing
• Conduct a market survey and work with sales to gather foresightful information so that a suitable promotion program can be suggested to increase sales.
• Assess the program to increase its efficacy.
• Investigate and suggest appropriate POSM products.
• Control the perception of the brand at the time of sale.
• Oversee the budget for trade marketing.
2. Marketing & New Product development
• Examine conditions and pricing, including transportation, and work with partners to negotiate or suggest win-win agreements.
• Assistance in creating marketing strategies and routes to market.
• Work together with sales to carry out the revised launch strategy.
• Organize the development of new product pricing structures.
• Offer trade marketing strategies and initiatives to raise brand awareness and sales of new goods.
• Oversee and grow the company's owned media platforms, such as its website, Facebook page, and Zalo account.
• Keep an eye on campaign analytics and make sure your marketing budget is working.
3. Others:
• Comply with the company's processes and regulations
• Other tasks as assigned by the Line Manager
Job Requirements
➢ Experience
• Bachelor's degree in Marketing, Business, or a related field.
• Strong in Trade Marketing with experience in similar positions in Trade/Distribution Corporations.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Able to go to market/field visit.
➢ Skills
• Good command of English.
• Strategic thinking and problem-solving abilities.
• Creativity and innovation in marketing approaches.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical skills; Hand-on, ownership, logical thinking, analysis view.