Job Description
Key Responsibilities:
• Developing Marketing Communication strategy and activity plan based on business requirement, building brand equity and communication foundation to support brand and business performance.
• Manage multi-channel marketing communication projects from planning to daily execution with result-oriented and proactive mindset.
• Proactively researching for insights of target audiences including F&B industry (B2B) and end consumers (B2C) and reflect those in marketing strategy and planning.
• Work with brand suppliers to bring their international marketing communication platform to local market with adaption to reflect Vietnam market insights.
• Work with other stakeholders including Category, Digital Marketing, Creative/Content, Trade Marketing to develop and execute Marketing Communication plan & activities.
• Quality control agency outsourcing and freelancing.
• Team Leadership.
Job Requirements
Qualifications:
• Bachelor’s degree in Business, Marketing, or a related field. An MBA or relevant advanced degree is a plus.
• Have 4-5 years working experience in marketing communication/ trade marketing industry with multi-channel experience.
• Prefer FMCG/F&B background.
• Strong digital marketing knowledge and experience with thorough understanding of every social, digital channel, CRM communications.
• Proactive mindset, ability to initiate ideas and move them forward.
• Proficiency in communication to deliver ideas and convince stakeholders and peers.
• Proficiency in English for the smooth communication.