Job Description
- Advise the Board of Directors on marketing and communication strategies related to business operations and corporate management.
- Manage, plan, and implement the unit's objectives and annual/periodic plans, including:
- Collect and analyze market information; update changes and new trends in communication and Digital Marketing; provide assessments and recommendations on industry trends.
- Implement, execute, monitor, evaluate, and suggest adjustments for communication, marketing, and Digital Marketing programs.
- Develop, organize, and execute marketing programs and campaigns to attract and grow the customer base, driving sales.
- Collaborate closely with business units, IT, and relevant departments to ensure the effective implementation of communication and marketing programs.
- Develop and refine documents, regulations, products, and processes related to unit activities.
- Manage and train the communication and marketing team to enhance skills and performance.
- Perform other tasks as assigned by the Board of Directors.
Job Requirements
Requirements:
- Bachelor's degree in Marketing, Multimedia, Business, or related fields.
- At least 3-5 years of experience in Digital Marketing management or equivalent positions in financial or securities organizations.
- Proven experience in planning and implementing comprehensive communication and marketing activities. Candidates with experience in banking, finance, securities, or insurance are preferred.
- In-depth knowledge of Communication, Marketing, and Digital Marketing.
Strong understanding of user behavior and experience on mobile and internet platforms.
- Proficient in English.
- Candidates with experience in financial institutions, securities, banking, fintech, digital marketing, or technology companies are preferred.
- Experience in digital transformation projects is a plus.