Job Description
• Develop and implement comprehensive marketing strategies aligned with company objectives.
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
• Plan and execute trade marketing campaigns to support sales objectives and enhance brand visibility.
• Collaborate with sales teams to optimize in-store promotions, product displays, and POSM activities.
• Manage and mentor the marketing team to achieve department goals.
• Coordinate with cross-functional teams, including sales, operations, and merchandising, to ensure seamless campaign execution.
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing activities.
• Prepare and present detailed reports to management, offering insights and recommendations for improvement.
Job Requirements
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in marketing roles, with at least 2 years in a managerial capacity.
• Proven experience in retail or service industries, with a strong focus on trade marketing.
• Strong knowledge of trade marketing principles and retail marketing dynamics.
• Excellent project management, leadership, and team collaboration skills.
• Proficiency in analyzing market data and using insights to inform strategies.
• Proficiency in English.