Blockchain Marketing Director (Asia-wide recruitment)

Key Responsibilities
1. Marketing Strategy and Leadership
• Develop and execute the global Web3 marketing strategy aligned with our mission.
• Position our company as a leader in the Web3 and decentralized science (DeSci) space.
• Drive marketing campaigns that target key markets, including Asia, and the US.
2. Community Engagement and Growth
• Build and nurture a strong, engaged global community of Web3 users and partners.
• Design campaigns to grow and retain our user base across blockchain ecosystems.
• Develop loyalty programs, events, and reward mechanisms, including Proof of Work, Proof of Stake, and Proof of Saving Life models.
3. Partnership Development
• Collaborate with leading blockchain platforms, and key industry stakeholders to amplify brand presence.
• Engage with influential DAO leaders and leading Web3 projects to enhance user adoption.
4. Content and Campaign Management
• Oversee the creation of innovative and compelling content (blogs, social media, newsletters) that educates and inspires the community.
• Develop and manage marketing campaigns to promote our products, achievements, and Web3 initiatives.
5. Analytics and Reporting
• Monitor and analyze campaign performance metrics, user engagement, and market trends.
• Provide regular reports to the leadership team with actionable insights to optimize marketing efforts.